New Mobile App for inMotion ignite Aims to Relieve Creative Directors, Project Managers, and Designers from Chasing Stakeholders for Feedback, Reviews, and Approvals

Reviewers Can View, Comment, and Approve Creative Assets on-the-go from a Mobile Device and Keep the Creative Process and Workflow in Motion

inMotionNow, a leading provider of workflow management software for creative and marketing teams, announced it has released a new mobile app that works in tandem with the review and approval features of its flagship product, inMotion ignite.

The inMotion ignite Review + Approval App for iOS enables stakeholders to review creative assets, leave feedback or comments, or approve projects that are ready for debut. The accessibility of a review and approval process on a mobile device promises to reduce or eliminate review bottlenecks that can hold up important projects when a stakeholder is away from the office.

“Creatives of all ranks and roles will uniformly tell you they spend an inordinate amount of time chasing reviewers for feedback and approval on creative projects,” said Brittany Pais, director of Customer Experience at inMotionNow. “Part of the answer to this problem is establishing mutually beneficial processes between the creative and marketing teams for reviews and approvals – the other part is making it really easy for busy executives to participate in those processes. That’s what the inMotion ignite Review + Approval App for iOS is designed to do.”

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In an annual benchmark survey – 2019 In-House Creative Management Report – more than half (55%) of the 500-plus respondents indicated chasing feedback and approval was among the top three administrative tasks that slow projects and delay progress. Further, while a majority (61%) said the typical creative project can take 3-5 rounds of review to get to approval – a full quarter (25%) said it can take five or more rounds. Similarly, for most respondents (60%), that process unfolds, on average, over the course of 2-5 days, while more than one-third (36%) said it can last six days or more.

“Creative content can’t drive business results if it’s stuck in review,” added Pais. “The new inMotion mobile app is an easy way for busy, on-the-go reviewers to provide clear and timely feedback – or approve the project and get it into market faster.”

The company has had its all-new mobile app in beta testing for several weeks now. Feedback to date has been overwhelmingly positive. Users have noted the app is highly visible among senior leaders in their organization and has proven intuitive to use.

Today’s announcement marks the general availability of the app, which is available for iPhones on the Apple App Store. Some of the key creative review and approval tasks users can perform on a mobile device include:

• Logging in to the app using native iOS Touch ID or Face ID;
• Viewing a list of creative assets pending their review;
• Viewing a list of creative assets pending someone else’s review (identifies bottlenecks);
• Collaborating, commenting, and leaving feedback about a specific creative asset; and
• Selecting an approval status and submitting their review.

inMotionNow has been developing collaborative marketing technology specifically designed to meet the needs of creative teams for the better part of two decades. In early 2018, the company received a significant growth investment from Level Equity, a New York-based private equity firm.  The company has used that investment in part to fuel an increase in research and development (R&D).

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The inMotion ignite Mobile App for iOS is the latest in an impressive and growing list of enhancements the company is delivering to the market. For example, near the end of 2018, it released inMotion ignite, a creative workflow management platform that was completely re-imagined from the ground up.  The company quickly followed up by building the inMotion Extension for Adobe Creative Cloud that integrated inMotion ignite with popular design products that are part of the Adobe Creative Cloud.

More recently, the company has continued to accelerate its development, unveiling creative project management enhancements including Campaign Management in March 2019, and Dependencies just a few months later in July 2019.

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