Alfa Capital, one of the largest asset management companies in Russia, a member of the Alfa Group Consortium, selected an AI-based solution from Smart Engines for scanning new clients’ IDs to boost its remote service.
Smart ID Engine software product enables Alfa Capital to significantly simplify data entry in their mobile app. This makes customer onboarding more convenient and secure.
The mobile application for asset management has become one of the key tools for developing remote services and increasing Alfa Capital’s online sales in 2021. With embedded Smart ID Engine, the app allows thousands of new investors every month to sign up comfortably and securely, without wasting time on manual data entry.
Marketing Technology News: Strata Introduces Identity Orchestration Platform for Multi-Clouds
Smart ID Engine automatically extracts data from IDs, presented by a client, and immediately inputs it into the registration form fields. It detects the location and document type under low or excessive lighting conditions, and conditions of complex scene geometry. The recognition process is highly protected because all the data is processed on the user’s device without transferring images or text to third-party sources.
“Alfa Capital uses the most innovative technologies to improve its customer service. Implementing Smart ID Engine software product in the mobile application, we aim at providing our customers with a comfortable beginning of working with our financial services in compliance with all security requirements. It is especially valuable for us that Smart Engines fully meet the requirements of personal data processing standards,” says Anton Graborov, Chief of the Digital Business department at Alfa Capital.
Marketing Technology News: MarTech Interview with Navdeep Saini, Co-founder and CEO at DistroScale
“We are proud that our state-of-the-art technologies are getting to be more and more used in various industries. The increased demand for Smart Engines software products is formed due to the guaranteed reliability, accuracy and speed of recognition. The company’s extensive experience in the field of AI and computer vision paved the way for digitizing such processes as onboarding, payment purchase, check-in, and others,” states Nikita Arlazarov, Chief Financial Officer at Smart Engines.
Alfa Capital and Smart Engines adhere to the idea of implementing “green” projects. In 2019, Alfa Capital launched the “Alfa Green Investments” trust management strategy, the main idea of which is to invest consciously. The scientific company Smart Engines in 2020 presented an unrivalled development in the field of energy-efficient AI, GreenOCR® technology, which reduces carbon footprint, and joined the UN Global Compact.