Vungle Unveils New SDK to Significantly Impact In-App Ad Experience for Publishers and Users

Vungle’s SDK 6.4 Features Support for Cache Optimization and MREC Video for Increased Impressions and Revenue

Vungle, the leading performance marketing platform that is the trusted guide for growth and engagement transforming how users discover and experience apps, unveiled updates to its popular software development kit (SDK), with new features including Cache Optimization, which can deliver Vungle’s high-quality creatives faster than ever. Additionally, the company also announced support for a new medium sized rectangle (MREC) ad format that adds Vungle’s quality video ad content while maintaining the in-app user experience.

The Vungle SDK 6.4 includes Cache Optimization, a feature that automatically optimizes ad caching to ensure ads are always available. Beta testers saw up to 15 percent increase in impressions during a two week period using Cache optimization. Vungle SDK 6.4 also supports the MREC ad format, which now includes Vungle’s quality video for higher engagement.

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“The release of our Vungle SDK 6.4 is the latest enhancement to the Vungle ad platform designed to increase publisher earnings, attract premium advertisers and further advance Vungle’s position in the market,” said Rick Tallman, CEO of Vungle. “Among many things, Vungle’s new SDK allows for the intelligent caching of ads across multiple ad formats.”

The launch of Vungle’s new SDK is inspired by the company’s mission to serve as the trusted guide for growth and engagement, helping publishers increase impressions and conversion rates to keep users in an app as well as to continually provide fresh, innovative ad formats.  Combined with Vungle’s integration with AdMob and MoPub, Vungle’s support for the MREC format adds video to make traditional static banner ads more dynamic and engaging, enabling publishers to attract a larger network of premium advertisers.

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“Not only have we added the popular industry standard MREC ad format, but we’ve enhanced it with our high performing video,” said Martin Price, Vice President of Product at Vungle. “The new format will provide new innovative experiences and we expect it will drive high publisher eCPMs. Advertisers are able to use existing assets to unlock more inventory by using our creative automation that will adapt to the MREC ad format. Our creative automation is informed by data and grounded in technology – allowing us to test, learn and evolve creative at scale.”

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