Adsonica and Advangelists Announce Mobile Audio Ads

Video Performance at Display Cost

Adsonica and Advangelists LLC announced the immediate availability of Audio Ads on the Advangelists automation based mobile marketing platform.

Marketers will spend $29 billion on non-video display ads in 2019 according to emarketer.com, yet only 0.06% viewers will click on them. With the launch of Audio Ads, they can achieve video-like levels of performance using low-cost media. In live tests, they delivered 5-8 times the industry average CTR for static display ads.

Adsonica’s patented technology combines audio and image into a single file, eliminating loss during transmission or latency, and is served like an ordinary image ad. Adsonica ads are displayed using scripting and the built-in capabilities of the browser. Two examples of standard ad units are:

Leaderboard 728×90

250×300

Limitless Creative Options Using Sound

“Using sound in advertising gives creative teams a new way to engage users at affordable CPMs,” said William Agush, CEO of Adsonica/Shuttersong. “Sound can put viewers into a buying mood, add product detail, or immerse them in an environment like the beach. We are thrilled to be working closely with Advangelists, a leader in automation-based mobile marketing.”

Also Read: Oracle NetSuite Named a Leader Among B2B Commerce Suites for Midsize Organizations by Independent Research Firm

Deep Katyal, CEO of Advangelists says, “There’s a generation of multitaskers out there with short attention spans. Audio ads give us the platform to offer passive advertising. This form of advertising appeals to the consumer that wants to continue reading their article whilst listening to the message from an advertiser. We are very excited to add Audio Ads to our portfolio and we look forward to its adaptability in the marketplace.”

Adsonica/Shuttersong developed and patented technology that combines image and non-image data into a single file. Advangelists believes that advertising should be an amalgamation of great features, great usability and have all the tools needed in one single platform.

Recommended Read: Think Your Website is Too Small to be Hacked? Think Again, Says Sitelock