Aurora Mobile Partners with The Trade Desk to Provide Strong Support For Digital Advertising

Aurora Mobile Limited, a leading mobile developer service provider in China, today announced that it has entered into a strategic partnership with The Trade Desk, a global demand-side technology platform for advertisers. Aurora Mobile and The Trade Desk will jointly provide advertisers with premium big data solutions leveraging Aurora Mobile’s powerful artificial intelligence (“AI”) and advanced analysis technology, helping advertisers improve the reach, scale and effectiveness of their advertising campaigns.

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Established in 2009, The Trade Desk is a technology company that empowers buyers of advertising. The Trade Desk provides a self-service platform that enables ad buyers to manage data-driven digital advertising campaigns across various ad formats. The industry-leading platform integrates major media ecosystems and data resources to help advertisers precisely reach their targeted audiences in China.

“The Trade Desk is a globally well-known media platform for advertisers and both our companies practice and focus on client-centered principles, ” said Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile. “We are glad to announce this partnership with The Trade Desk, which will further support global advertisers to reach a broader audience and build their brands through targeted and effective online channels.”

“We are delighted to partner with Aurora Mobile,” said Mr. Calvin Chan, GM of The Trade Desk China. “They have pioneering advantages in AI and big data, so we believe that our partnership can help advertisers improve decision-making capabilities with data-driven solutions and reach their target audiences more precisely and with a higher return on investment.”

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The agreement with The Trade Desk enables Aurora Mobile to leverage AI technology and big data to realize in-depth user insights and quantitative decision-making for global advertisers, as well as deliver a customized advertising experience for extensive reach and higher return rates. The strong technology and innovation capabilities of both parties will provide a solid foundation and unlimited possibilities for this strategic partnership moving forward.

Founded in 2011, Aurora Mobile is a leading mobile developer service provider in China. The Company continues to focus on developers’ needs and has launched push notifications, one-key authentication, instant messaging, statistics and analytics, traffic monetization (JG Alliance), JG VaaS, JG UMS and other services. Leveraging its AI-based data processing platform, Aurora Mobile is also committed to providing customers with one-stop, diversified big data service solutions, helping customers in various verticals to improve operational efficiency and conduct data-led decision making. Recently, Aurora Mobile signed milestone agreements with a number of leading platforms in the finance, insurance, weather, internet tools, gaming, fresh food e-commerce, online education, telecom and new energy vehicle sectors, including Ping An Bank, Data Center of China Life, Moji Weather, WiFi Master, Lilith Games, Missfresh, 17zuoye, Beijing Unicom, Dongfeng Motor and other well-known companies, to drive user growth, improve user experience and increase mobile user traffic value.

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