Detroit Company Creates 1st-Ever Cellphone Advertising Network to Support Local Small Businesses

Detroit-company-creates-1st-ever-Cellphone-Advertising-Network-to-Support-Local-Small-Businesses

Easy Mobile Advertising of Detroit has created a network where local small businesses can send ads to cellphones at popular local places.

Started in 2012, Easy Mobile Advertising of Detroit helps small businesses, political campaigns & researchers send ads & promotions to cellphones.

Using Beacon Technology, Easy Mobile Advertising has created a network in Metro-Detroit – “The L-Network”, where businesses can send ads & promotions to thousands of cellphones at popular local places such as restaurants, bars, entertainment venues, salons, grocery stores & more.

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As consumers visit local places & neighborhoods, they will encounter “Beacon Zones” – areas where ads & promotions can be sent to nearby cellphones.

Advertisers can then reach consenting consumers directly in their cellphones – & offer discounts, promotions, prizes or important information.

Advertisers, like restaurants, bars & entertainment venues, can advertise to cellphones at their business – or at others.

First rolled-out in 2018, “The L-Network” currently covers businesses in Metro-Detroit, specifically Greektown Detroit, Midtown Detroit, Downtown Detroit, Eastern Market Detroit, Downtown Royal Oak, Downtown Ferndale, Southfield, Downtown Ann Arbor & more.

Easy Mobile Advertising plans in late 2021 & 2022 to expand “The L-Network” to Lansing & Grand Rapids, MI, Columbus, OH, Denver, CO, Sacramento, CA & Phoenix, AZ.

This Network, the 1st of its kind in Michigan & nationally, creates an affordable option for local small businesses & entrepreneurs looking to advertise & grow their business.

Local businesses can draw attention their way by placing ads & promotions into cellphones at popular places & events, such as the Michigan State Fair, the Arts, Beats & Eats festival, Thanksgiving Day Parade & more.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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