Happ Joins EZ Texting as Chief Executive Officer, Bringing Extensive B2B, Saas and Leadership Experience

EZ Texting, the leader in SMS marketing software for business, announces the appointment of Norman Happ as chief executive officer. With more than two decades of experience in high-growth global software and SaaS companies, Happ is charged with spearheading growth initiatives, accelerating user adoption and adding new partnerships, enabling EZ Texting to extend its position as the number one mobile marketing platform for business.

“Norm’s impressive B2B and SaaS accomplishments made him the ideal leader to drive our next phase of growth,” said Vijesh Mehta, chairman of the board of EZ Texting. “We were very diligent identifying the right leader for our growing company, and Norm’s broad expertise in various business functions, as well as his proven ability to scale SaaS companies, made him the perfect choice to lead us into the future.”

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Happ joins EZ Texting from Evernote, where he served as the senior vice president of sales, customer success and partnerships. Under Norm’s leadership, Evernote successfully developed partnerships and product integrations with Ingram Micro, Microsoft, Google and Slack. Prior to Evernote, Happ spent over 8 years in sales and marketing executive roles within Intuit’s Small Business Division. During Norm’s tenure, he helped grow the QuickBooks customer base from under 200,000 SaaS subscribers to over 1 million globally. Norm has also been an active advisor and investor to companies in the small business space. “Norm’s experience is particularly relevant to EZ Texting as the company expands its ability to deliver customers enhanced SMS and mobile communication solutions,” said Mehta.

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“Customers are realizing incredible value with the EZ Texting solution, which is fueling material user and revenue growth,” said Happ. “The company has a world-class culture focused on delivering results for their customers. With a current best-in-class product portfolio and a robust pipeline of new products, EZ Texting is well positioned in this $70 billion market.”

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