Moment Marketing Science Company Helps Agencies and Advertisers Give Back This Holiday Season
Aki Technologies, the company that helps brands personalize advertising through the power of mobile moments, announced the launch of its inaugural holiday charity campaign, “Aki’s Giving Moments.”
Through Aki Giving Moments, Aki will contribute a portion of its Q4 earnings to the Make-A-Wish Foundation, a non-profit organization that serves a unique and vital role in helping strengthen and empower children battling critical illnesses.
“The human experience is shaped by moments and goodwill is an important part of that—especially during the holidays,” said Scott Swanson, CEO and co-founder of Aki Technologies. “We launched Aki’s Giving Moments because we wanted to bring more positivity to the world in a way that gets everyone—our team and agency partners—involved.”
As part of Aki’s Giving Moments campaign, Aki will also donate bonus impressions to the charity of choice for agencies that participate in Q4 campaigns. “We understand that our partners have causes that are important to them,” said Todd Benedict, Aki Technologies CRO. “We want to help make an impact there as well—it’s our way of saying thank you.”
Aki Technologies’ moment marketing science helps agencies and brands deliver more consumer-friendly, personalized advertising on mobile devices. Through artificial intelligence, Aki predicts when and how a mobile consumer is most likely to respond to a marketing message, reducing friction in the ad experience and delivering stronger awareness, engagement, foot traffic and sales for brands.
“This can be a demanding time of year,” said Alvaro Bravo, Aki’s President and co-founder. “We hope that, by launching Aki Giving Moments, we can bring a little more joy to the season and beyond.”