Former VP Marketing for the Campari Group Joins Moment Marketing Science Company to Drive Marketing Efforts
Aki Technologies, the moment marketing science company that helps brands personalize advertising through the power of mobile moments, announced that Richard Black has joined the team in the newly-created role of Chief Marketing Officer. Black most recently served as VP Marketing for the Campari Group, the 6th ranked global spirits company with more than 50 premium brands sold across 190 countries, where, during a 12-year career, he held roles on three continents in sales & marketing. In his new role, Black will be responsible for driving greater visibility and demand for Aki Technologies’ AI-powered moment marketing solution.
“Richard brings a sharp and unique brand-side perspective that will be invaluable as we continue to deliver on our promise of more effective, personalized mobile advertising,” said Scott Swanson, CEO and co-founder of Aki Technologies. “We couldn’t be more excited to have him on board as CMO; it’s another exciting milestone for Aki Technologies.”
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Black will be building an experienced team of marketers and creatives to drive the most effective mobile advertising for our customers. The team will be built around existing Aki marketing team members and new hires, bringing a wealth of experience and talent to the fore.
Black joins Aki during a time of extraordinary growth. The company, which uses artificial intelligence to predict when and how a mobile consumer is most likely to respond to a marketing message, hired a CRO earlier this year and is on track to double revenue from 2017 to 2018. Aki also opened offices in Detroit, Boston and Bentonville this year.
“Coming from the brand side, it was easy for me to understand how Aki’s approach to mobile advertising uniquely addresses marketing challenges—the constant evolution of consumer behavior, the intensely competitive landscape and heightened accountability, to name just a few,” said Black. “I’m thrilled to be a part of an extraordinary team that is so deeply committed to enabling better advertising for brands and consumers.”
Aki works with leading brands across the full spectrum of categories, including but not limited to Automotive, CPG, Entertainment, Financial Services, Pharma, QSR/Restaurants, Retail, Travel, Telecom and Alcohol & Beverages. The company has enabled multiple mobile ad campaigns for Campari America, including a first-to-market, moment-targeted audio campaign that drove 6x lift in brand awareness for its popular American Honey brand.
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