Cognitiv, the First Company to Develop Neural Network Technology for Marketers, Announced That Its NeuralMind Platform Has Been Selected as a Finalist in the Best Mobile Marketing Platform Category for the Digiday Technology Awards
Cognitiv, the first company to develop neural network technology for marketers, announced that its NeuralMind platform has been selected as a finalist in the Best Mobile Marketing Platform category for the Digiday Technology Awards. The Digiday Technology Awards, formerly the Digiday Signal Awards, recognize the technology platforms that are bringing efficiency, effectiveness and creativity to the media and marketing processes for brands, agencies and publishers.
“It is exciting to be recognized with top honors by Digiday,” said Jeremy Fain, CEO and co-founder of Cognitiv. “Acknowledgment of our technology platform is a testament to its power as the most accurate and efficient way to identify, price, and convert a company’s new customers.”
Cognitiv provides marketers with the first self-learning, fully automated, custom buying algorithms. NeuralMind combines a marketer’s own data with deep learning to buy media programmatically or build custom audiences. A marketer’s first-party data is pumped into Cognitiv’s NeuralMind platform, combined with 2nd and 3rd party data assets, and deep neural networks are automatically created, trained, and executed based on a marketer’s desired outcome. Any measurable KPI, such as conversions, test-drive signups, purchases, website visits, and even store visits, can be turned into algorithms that more effectively find new customers or drive incremental sales from existing customers.
Cognitiv’s NeuralMind system ensures that the neural networks are constantly learning and adapting, so the neural network algorithms get more effective over time. Cognitiv’s capabilities include custom look alike modeling, full bidding into RTB marketplaces, offline CRM scoring, mobile application revenue optimization, and keyword optimization.
Cognitiv is the technology powering IBM Watson Advertising products and is the first neural network technology that unearths patterns of consumer behavior so marketers can accurately pinpoint consumers who want to buy or further engage with their products. Cognitiv solves a formerly unsolvable problem for marketers: How to use Big Data to precisely buy ads that target the right consumers, at the right time, in the right place. It is the only solution that delivers automated, custom, self-learning algorithms to brands and the results have been seen to be up to 20X more efficient. Cognitiv was founded in 2015 and has offices in NY and Bellevue.