Annex Cloud, a global, enterprise technical solutions provider of advanced loyalty management solutions and experiential customer retention software, today announced a partnership with VTEX, the enterprise digital commerce platform for premier brands and retailers, to enable enterprises to deliver personalized, omnichannel customer experiences at scale—increasing customer lifetime value, improving retention and building emotional customer bonds that last.

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The acceleration of digital transformation has brought fierce competition, making it more challenging for enterprises to stand out and retain customers. Enterprises are also scrambling to find better ways to collect customer data, acquire new customers, and deliver a truly omnichannel customer experience. The Aberdeen Group reports companies with extremely strong omnichannel customer engagement retain 89% of their customers on average. Loyalty has become a business-critical growth strategy and can help enterprises address many of these challenges.

Annex Cloud’s Loyalty Experience Platform™, combined with VTEX’s Digital Commerce Platform, enables brands to go to market faster, innovate and pivot more easily, identify growth opportunities, optimize operations, serve up individualized interactions across the buyer’s journey, engage customers across preferred channels, add meaningful value between transactions, identify and reward their best customers, drive repeat sales, reduce churn, and build lasting customer bonds.

“The digital transformation has given global organizations a unique opportunity to move beyond transaction-based marketing and move to a data-led strategy, enabling them to create relevant one-to-one experiences that deliver real value,” said Al Lalani, CEO, Annex Cloud. “Together with VTEX, we’re creating a mutual value exchange that demonstrates to customers that the brand is using their data to improve their experience, while helping the brand stand out, protect margins, and accelerate growth. We are pleased to welcome VTEX as a partner.”

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“Speed to market through digital commerce, clear differentiation and being able to identify and focus on your best customers is critical for global organizations to maintain a competitive edge,” says Amit Shah, Chief Strategy Officer and U.S. General Manager     , VTEX. “With VTEX and Annex Cloud, organizations can transform their business and sustain profitability by creating digital experiences that resonate with their customers, across their buying journeys.”

Loyalty Experience Platform—An Enterprise Customer Retention Solution that Accelerates Growth

Annex Cloud’s Loyalty Experience Platform is the only full-suite loyalty solution that allows organizations to buy just what they need, meaning they can start with a simple value exchange and collect first-party data, then add on more sophisticated omnichannel reward and program types as they grow.

• • Modularity: The widest range of engagement modules to build attitudinal, emotional, and empathic connections. Extensible platform allows flexibility and a nimble delivery environment to meet ever changing needs.

• • Comprehensive Engagement Suite: Brands can capture, recognize, and reward all customer actions with referrals, gamification, UGC/survey, influencer management, and contests.

• 100+ pre-built integrations: Pre-built integrations with more than 100 market-leading technologies strategically architected to accelerate the delivery of loyalty management programs and meaningful customer experiences.

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