The Company’s AI-driven SWARM solution will include Audacy’s programmatic audio ad capability of reaching over 170 million consumers each month
CloudCommerce, Inc. (CLWD), a technology driven provider of digital advertising solutions, today announced that SWARM, the Company’s AI-driven advertising solution, will now include programmatic audio ads reaching over 170 million consumers each month provided by Audacy, Inc.
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Audacy, Inc. (a NYSE company) is a scaled, multi-platform audio content and entertainment company with the country’s best radio broadcasting group, a leader in virtually every segment of audio, and America’s #1 creator of original, premium audio. Audacy engages over 170 million consumers each month, bringing people together around the news, sports, podcasts and music that matter to them.
Much like video ads, programmatic audio ads can offer a number of benefits that are making it a universally acclaimed tool for advertisers. Utilizing the best of the video programmatic features, it adds extra ones like the ability to reach out to consumers where other ad channels are less productive. For example, Millennials and Centennials are the main audio consumers. As a result, advertisers can use the audio channel to boost ad engagement and reach for these demographic segments.
“Our agreement with Audacity will add a whole new dimension to SWARM,” said Andrew Van Noy, CloudCommerce CEO. “Audio ads will allow our clients to easily reach critical market segments. Audio programmatic advertising works on the same principles as video ads. Using artificial intelligence, we simply configure the ad campaign parameters to target a particular audience. Then, it’s a matter of SWARM developing the ad content that fits the campaign goals and measuring the results.”
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