Browsing Tag

advertising solution

AccuData Launches NextGen Behavioral Targeting Solution

AccuData Integrated Marketing, a leading provider of data-driven marketing solutions, announced the launch of NextGen Behavioral Targeting, an advertising solution that enables marketers to serve digital display ads to consumers based on their online search behavior. The product harnesses the power of a pay-per-click (PPC) campaign in a dynamic display advertising environment. AccuData can further refine target audiences based on demographic and geographic overlays that ensure ads are served only to consumers that meet…

Synamedia Appoints Paul Segre as CEO to Spearhead Next Growth Phase

Synamedia, the world's largest independent video software provider, announced the appointment of proven tech business leader Paul Segre as CEO, with immediate effect. Previously CEO of Genesys, Paul succeeds the departing CEO Yves Padrines, who presided over Synamedia's successful first two years as a customer-focused leader in the expansion of pay-TV with OTT distribution, and the development of innovative solutions to protect revenues from streaming piracy and develop new revenue streams from addressable advertising. Paul…

MediaMath and Spaceback Partner to Empower Marketers To Transform Social Media Content Into Display Ads Seamlessly

Partnership Empowers Businesses to Use Spaceback’s Social Display Platform to Improve the Performance of Online Advertising Campaigns Spaceback, the creator of Social Display advertising, announced that it has entered into an agreement with MediaMath to become the first platform integrated into MediaMath's programmatic platform that enables advertisers to take advantage of a new, innovative advertising solution called Social Display. This new creative format combines powerful engaging social media experiences with the…

Accretive Media Unveils Industry’s First Advertising Solution that Extends the Power of Out-of-Home into the Living Room

Accretive Connect combines the brand building benefits of out-of-home advertising with the engagement of connected television to maximize advertising effectiveness Accretive Media, a digital out-of-home advertising company, announced the launch of Accretive Connect™, a new solution that enables sequential messaging between programmatic digital out-of-home (pDOOH) and connected TV (CTV) advertising for the first time, opening the door for brands and agencies to easily engage consumers both inside and outside of their homes.…

Adverty Appoints The Scale Factory to Drive Commercialization in Asia Pacific

Adverty, the leading in-game platform for advertisers, agencies, and game developers, announces a new partnership with Singapore-based The Scale Factory to drive the commercialization and go-to-market strategies for Adverty's seamless in-game advertising solution in the APAC-region. The Scale Factory, founded and led by Lars Bjoerge, former APAC EVP for Omnicom Group TBWA, and Pierre Martenson, former Head of International Expansion for Tapad, will spearhead Adverty's footprint in Asia by establishing a growth vision,…

MadHive Receives SOC Attestations

Independent Audit Verifies MadHive’s Internal Controls and Processes MadHive, the full-stack OTT advertising solutions company, announced that it has completed its SOC 1, SOC 2, and SOC 3 audits. This attestation verifies that MadHive has the proper internal controls and processes in place to deliver high-quality services to its clients. KirkpatrickPrice, a licensed CPA firm, performed the audit and appropriate testing for MadHive’s SOC 1 and SOC 2 audits. Pursuing these attestations within a year is an impressive…

Vidaa and OTTera’s Streaming Video Service Join Power on Hisense Smart TVs with Vidaa Platform

Consumer electronics company Hisense and their subsidiary Vidaa have chosen OTTera, the white label OTT streaming video service, to onboard onto the Hisense VIDAA platform. Vidaa will work with OTTera to integrate long tail providers and utilize OTTera's simple-to-use integration and already integrated advertising solution for a speedier onboarding to its platform. "Hisense and Vidaa have been very aggressive since their entry into the connected TV space, and as an early partner, we are very happy to be a continued part…

Kubient Launches First Patent-Pending Real-Time Bidding Digital Out-of-Home Platform

First OpenRTB Programmatic Platform Available on over 100,000 Screens Across the US in leading Airports and Convenience Stores Kubient, a full-stack audience digital marketing platform, announced the launch of the industry's first Real-Time Bidding Digital Out-of-Home (DOOH) advertising solution. Disrupting the legacy programmatic DOOH industry, Kubient's patent-pending oRTB solution connects the DOOH channel into the digital marketing ecosystem. Buyers and sellers now have access to a marketplace to dynamically trade,…