Pipeline360 expanded its managed Ads360 solution with connected TV, paid social, account-based advertising, and site signals, all managed end to end with no new platforms to learn.
Pipeline360, the modern B2B demand partner, today announced a major expansion of Ads360, its managed advertising solution, led by the addition of connected TV and streaming video for B2B marketers.
The expansion also adds paid social, account-based advertising, site signals, retargeting, and demand-focused reporting, giving B2B teams more ways to create demand before buyers raise their hands and sustain engagement after leads are captured. Pipeline360 manages strategy, execution, performance, and reporting across every channel. Customers learn no new platforms and manage no ad tech.
“Demand capture only reaches the buyers already in market, and that pool is smaller than most B2B teams want to admit,” said Matt Hummel, Chief Marketing Officer at Pipeline360. “Buying groups have grown, journeys have stopped being linear, and waiting for a hand to go up is not a strategy. Ads360 gives marketers a way to create demand earlier and keep it moving after the form fill.”
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Connected TV anchors the expansion. It brings B2B advertising into premium streaming environments and helps marketers reach more of the buying group with full-screen video, building awareness with target accounts earlier in the journey and reinforcing channels such as content syndication, display, paid social, and retargeting.
“Running video ads is the easy part,” added Hummel. “Connecting big-screen awareness to account engagement and site activity is the hard part, and it is the only part that shows up in pipeline.”
The expanded Ads360 capabilities include:
Connected TV and Streaming Video Reach target accounts and buying groups with premium, full-screen video across connected TV and streaming environments.
Paid Social Activation Activate demand where B2B buyers discover, research, and engage, including LinkedIn, Meta, Reddit, and TikTok.
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Account-Based Advertising Focus media around target accounts, buying groups, and pipeline priorities with account-based activation across selected channels.
Site Signals and Retargeting Connect media activity to meaningful buyer actions, including site visits, content engagement, form fills, demo requests, and conversions, and build retargeting audiences from that activity.
Demand-Focused Reporting Give teams visibility into delivery, engagement, account activity, site signals, and recommended next steps.
Ads360 activation draws on the same audience and engagement data that powers Pipeline360’s lead generation programs, through Navi360. That shared foundation is what allows advertising, content syndication, and nurture to work against one view of the account rather than three disconnected ones.
Together, these capabilities help marketers move past isolated advertising tactics and build connected programs that support awareness, engagement, lead capture, nurture, and pipeline progression.
