Perion, an advanced technology leader solving for the complexities of digital advertising through AI-native execution infrastructure, announced the launch of Ask Perion, a self-serve agentic interface within the Perion One platform, alongside the Ask Perion Mobile App, debuting at Cannes Lions 2026.

Digital advertising has long required marketers to navigate fragmented dashboards, manual reporting workflows, and disconnected planning tools, creating delays between insights and action, and resulting in inefficiency for advertisers. As omnichannel execution becomes more complex, marketing teams are finding it increasingly difficult to access and leverage the data available to them. Closing that gap requires infrastructure that meets marketers where they work, transforming complex data into immediate action and accelerating the path from campaign planning to revenue generation.

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Positioned at the center of the Perion One platform, Ask Perion addresses this market need. It combines two integrated capabilities: an Insights Agent that answers campaign performance questions in plain language, providing clear conclusions across spend, delivery, pacing, creatives, and channels; and a Planning Agent that converts marketing briefs into structured, client-ready cross-channel media plans, focused on the defined campaign goals.

Together, these agents represent the first phase of a self-serve execution model built on Perion One’s AI-native infrastructure. This self-serve capability reduces Perion’s cost-to-serve, optimizes operational efficiency, and positions the company to capture greater market share by accelerating campaign turnaround times. The Ask Perion Mobile App extends both capabilities to a mobile-first experience, enabling marketers to plan, understand, and act on campaign intelligence from anywhere.

“Ask Perion is another step we’re taking to serve marketers worldwide and help them reach their goals with minimum effort,” said Tal Jacobson, CEO of Perion. “It marks a fundamental shift in how marketers interact with their campaigns, moving from navigating complex platforms to simply asking questions and generating instant plans. This launch represents a significant step forward in our ongoing journey toward a self-serve execution model. As we continue to evolve the Perion One ecosystem, this phased transition empowers our clients to drive ROI with unprecedented speed, while streamlining our operational workflows and laying the groundwork for highly scalable revenue. Ultimately, this move serves as a foundational building block in achieving the growth and efficiency targets outlined in our 2028 plan.”