New ecommerce data shows glimmer of hope for travel companies as online sales start to bounce back
New research from analytics company Contentsquare, reveals that tourism websites have experienced an increase in transactions in the past week — the first significant rise in months of decline.
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This analysis comes from the Covid-19 Impact on eCommerce Data Hub created by Contentsquare and is based on real-time data from over 6.5 billion website visitor sessions from around the world.
The latest data shows that the US is leading the change, with a 40% increase in tourism transactions, followed by the UK which has also seen a 28% spike. While transactions across the tourism industry remain significantly down compared to pre-crisis levels, this recent increase may represent the first steps on a slow road to recovery.
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Commenting on these findings, Aimee Stone Munsell, CMO at Contentsquare said, “Throughout this pandemic, travel has been one of the hardest hit industries with thousands of holidays cancelled and people being reluctant make any travel plans for fear that they may not be able to go. However, it appears that there is now a glimmer of hope for this industry and others as our data suggests that consumers are both planning, and spending, for the future — a positive economic takeaway in these uncertain times.”
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