Daniel Wellington and Bambuser Enter Into a Global Partnership

E-Commerce and Mobile Commerce
By PRNewswire
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Interactive live video shopping provider Bambuser and award-winning Swedish watch and accessories brand Daniel Wellington, announced a global partnership to jointly launch and expand Live Video Shopping into new markets.

Daniel Wellington and Bambuser, which both have their headquarters in Stockholm, are well known for their first-mover strategies and scalable business models. Now the companies are joining forces in a global partnership to roll out Live Video Shopping into new emerging markets with a strong social media presence.

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After working successfully with live shopping in China, one of Daniel Wellington’s main markets, the company now chooses for the first time to roll out the concept to other key markets using Bambuser’s proprietary Live Video Shopping technology.

Daniel Wellington will launch its live shopping concepts, all developed in-house, on three continents simultaneously. The company has chosen India, Mexico, and Germany – three strategic countries with a loyal and well-performing influencer community.

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“Our live shopping business in China has been running successfully for a while now, and we are ready for the next step; to introduce Live Video Shopping in the rest of the world. To enable this, we were looking for a reliable partner with the ambition to grow with us and Bambuser was the obvious choice,” says Johan Johansson, CEO at Daniel Wellington.

“Daniel Wellington is a dream retailer, as they can scale the live shopping business with us through their impressive global influencer marketing community and valuable experience from the Asian market. We provide them with world-class technology and they with new emerging markets where we are keen to expand,” says Maryam Ghahremani, CEO at Bambuser.

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PRNewswire

PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content -- and then distribute and measure results. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.

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