Esquire Advertising and Furniture First Announce Partnership to Bring Retailers Valuable Market Insights
Leading adtech company Esquire Advertising has announced partnership with Furniture First, a premier national buying group of furniture and mattress retailers. Using Esquire’s state-of-the-art advertising technology and applied expertise in furniture retailing, the partnership will provide Furniture First members with the latest market insights, advanced marketing strategies, and other resources to improve store performance.
Esquire Advertising – an Inc. 500 adtech company specializing in hyper-targeted marketing solutions – and national furniture buying group Furniture First today announced their partnership to bring group members the latest insights and market knowledge for improved store performance.
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The partnership will provide insights for Furniture First’s 235 furniture and mattress retail members across the nation and share applicable steps for retailers to capitalize on real-time market trends. The partnership will include regular seminars, and up-to-date market analysis covering the groups’ 527 retail locations, as well as offer access to advanced tools proven to dramatically increase retailers’ return on advertising spend.
“We are excited about our partnership with Furniture First and look forward to sharing our proprietary digital advertising capabilities to drive new consumers to members’ stores,” said Esquire Advertising Founder and CEO Eric Grindley. “With many markets rebounding from last year’s pandemic, our partnership will give members both the knowledge and tools they need to successfully understand consumer behaviors and tap into the industry’s growing consumer enthusiasm.”
“Furniture First is pleased to welcome Esquire Advertising in working with our growing group of furniture and mattress retail dealers,” added Lark Shirley-Stevens, Executive Director of Marketing and Membership for Furniture First.
“We work hard to find effective, advanced marketing solutions for our members. The ability to tie in-store sales to the campaigns implemented by Esquire Advertising made it easy to say ‘yes’ to this partnership. We believe that this partnership with Esquire Advertising will give our members a competitive edge in the changing digital landscape.”
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