CHEERS Data Middle Platform Recognized as “Outstanding Example of Enterprise Digitalization in China”

Glory Star New Media Group Holdings Limited, a leading digital media platform and content-driven e-commerce company in China, today announced that its independently developed CHEERS Data Middle Platform was recognized as an outstanding example in the Report of 2021 Outstanding Examples of Enterprise Digitalization in China released during the Global Forum on Digital Applications and Transformation at the 2021 Zhongguancun Forum (the “2021 ZGC Forum”).

The 2021 ZGC forum was jointly hosted by the Ministry of Science and Technology, the Chinese Academy of Sciences, the China Association for Science and Technology, and the People’s Government of Beijing Municipality in Beijing, China. The “Outstanding Example of Enterprise Digitalization in China” standard recognizes the profound achievements in digital transformation of select Chinese enterprises. The standard also serves as a development roadmap for other Chinese enterprises and thus helps to shape the global digital environment.

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Mr. Bing Zhang, Chairman and Chief Executive Officer of Glory Star, commented, “Our recognition as an ‘Outstanding Example of Enterprise Digitalization in China‘ further demonstrates our cutting-edge technological capabilities and commitment to innovation. The CHEERS Data Middle Platform currently provides digitalization support for hundreds of industry users both upstream and downstream the new-retail e-commerce industry value chain. As a leader in the new media industry, we will continue utilizing our core technical strengths to add more value for companies and users going forward.”

As a result of Glory Star’s rich content resources, CHEERS Data Middle Platform can collect data from multiple sources and produce comprehensive offline reports in real time. It integrates information and data management, reduces labor costs, and improves data usage efficiency. CHEERS Data Middle Platform also conducts in-depth analysis of multiple data points to identify the key dynamics that underpin corporate decision-making, thereby improving companies’ efficiency and reducing their costs.

“Digital transformation is not only an essential means for enterprises to improve efficiency and competency, but also an important driver for the national economy to achieve high-quality development and reshape its competitiveness on the international stage. China’s recent application to join the Digital Economy Partnership Agreement (the ‘DEPA’) is a move to help Chinese digital companies tap overseas markets and establish a globally-recognized cooperative mechanism for cross-border digital trade,” continued Mr. Bing Zhang, “We believe that the Chinese government’s intention to strongly support the digital economy will create many more growth opportunities for our CHEERS Data Middle Platform.”

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