In response to the COVID-19 crisis, Helium 10 has set aside $1 million of business assistance in the form of discounted subscriptions to help qualified sellers with re-investment and expansion of their businesses during this uncertain time.

Existing Helium 10 customers who qualify for assistance will receive 80% off regular subscription fees. In this effort to spur continued e-commerce growth and empowerment of entrepreneurs, new customers will also get an immediate 80% off their first month with Helium 10.

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The company has stated its commitment that there has never been a better time for Amazon sellers to invest in their businesses. “Amazon sellers are perfectly positioned to take advantage of a move towards e-commerce buying behavior,” explains Bojan Gajic, Chief Operating Officer. “Helium 10 has been the leading all-in-one software suite of tools that help those sellers maximize their sales, and we saw an opportunity to help sellers invest in their own growth. Any small business Amazon seller that qualifies will be able to get easy access to world-class tools that help them research and adapt to a rapidly shifting marketplace.”

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Helium 10 data shows that Amazon sales have been increasing steadily since March (with sales up 20% from March of last year), as people spend more time in their homes, practicing social distancing and shopping online more. Helium 10 believes the nature of this global crisis makes it an opportune time for those who haven’t considered selling online to begin, and for existing Amazon sellers to increase investment in their businesses.

The $1 Million Business Assistance Fund confirms Helium’s 10’s unrelenting commitment to the success of its customers and e-commerce sellers on Amazon, especially through difficult times, so they can take full advantage of future growth today.

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