Horizon Media’s Night Market Creates First Ever E-Commerce Upfronts, the eCommFronts
Night Market Partners With Amazon, Google, Facebook, Instacart, Walmart (WMG) and Promote IQ/Kroger to Develop Upfront Focused Entirely on the Newest Trends and Most Effective eCommerce Strategies
Horizon Media and Night Market, Horizon’s recently launched data intelligence company, announced that they have created the industry’s first Upfronts dedicated to eCommerce, an exclusive event for Horizon Media which they have branded: eCommFronts; Click & Connect.
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In partnership with Amazon, Google, Facebook, Instacart, Walmart (WMG) and PromoteIQ/Kroger, Night Market will provide five days of virtual workshops, from July 13-17, filled with exclusive content focused on how brands can drive improved business outcomes with more effective approach to their eCommerce strategies. Stores are no longer the ultimate destination, the digital-first purchase funnel has collapsed the traditional awareness, consideration, conversion model and the lines between brand and performance media are fading. Night Market and these influential industry leaders will provide Horizon’s brand and performance teams with new insights on evolving consumer behavior and best practices on how to embrace those changes to drive additional revenue.
These major players¾Amazon, Facebook, Google, Instacart, Walmart (WMG) and PromoteIQ/Kroger¾have significant intelligence around identity resolution, look-alike modelling and ad investment. At eCommFronts; Click & Connect, Night Market will navigate and showcase this closely held consumer data, enabling teams to build holistic campaign approaches with their tech partners and maximize revenue within the walled gardens.
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The onset of the global pandemic has accelerated several important trends that were already reshaping the future of eCommerce. The prolific growth of eCommerce has expanded its role beyond typical retailers or grocery brands creating a more capable and complex landscape for marketers to navigate, especially across industries and demographic groups that were previously slow adopters of eCommerce.
“With global sales estimated to be $4.2 trillion before the pandemic and consumer demand, preference and reliance shifting to digital and delivery methods, it is critical that our brands determine their eCommerce strategy now,” said Randy Browning, President of Night Market. “We will deliver daily virtual workshops showcasing growth and trends, along with products, services and best practices that our teams can leverage today as they develop their roadmap for tomorrow,” said Browning.
According to Salesforce data, nearly one-quarter of shoppers are looking for contactless payments or delivery options, 36% of shoppers say they won’t return to brick-and-mortar stores until a vaccine is available, and 68% of shoppers say they’ll continue buying ‘essentials’ online. 78% of people have now grocery shopped online and 56% say they have increased their online grocery shopping since the pandemic, according to Inmar intelligence.
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“As brands looks to aggregate data and learning to inform their entire ecommerce strategy, not just advertising, we knew it would be valuable for our clients to have a dedicated event focused entirely on eCommerce,” said Donnie Williams, Chief Digital Officer of Horizon Media and Co-Founder of Night Market. “We are excited to launch an industry first in the form of eCommFronts; Click & Connect, and we welcome the challenge of staying at the very leading edge of change and opportunity in eCommerce,” said Williams.
The realities of the pandemic are fundamentally changing eCommerce in terms of media investment, shopper marketing, merchandizing, software technology and more. In partnership with Night Market, Amazon, Facebook, Google, Instacart, Walmart (WMG) and PromoteIQ/Kroger will be providing a robust overview of the landscape with a spotlight on the growth of eCommerce media spend and on platform sales, key trends and products, services & best practices available for teams today along with what is on the roadmap for tomorrow.
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