iClick and Baozun Jointly Develop Advanced Private Domain E-commerce Solution for Chacheer Food

Successful cooperation demonstrates how iClick and Baozun leverage complimentary proprietary technologies to deliver exceptional value for clients

iClick Interactive Asia Group Limited, a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, is excited to share its successful collaboration with Baozun to provide a comprehensive private domain e-commerce solution for Chacheer Food Co Ltd. (“Chacheer”), also known as QiaQia Food, a leading snack nut company in China.

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As one of iClick’s key clients in the food & beverage industry, Chacheer has leveraged iClick’s Enterprise Solutions covering mini-program storefront establishment, consumer data platforms (“CDP”), and social customer relationship management (“SCRM”) to achieve impressive results. Following the integration of Baozun’s advanced technology platforms this year, including Order Management System (“OMS”) and Warehousing Management System (“WMS”), iClick and Baozun have provided Chacheer with a jointly developed comprehensive private domain e-commerce solution that aims to accelerate revenue growth and drive operational efficiencies, especially in logistics and warehousing.

“This recent successful cooperation with Chacheer is one of several examples that illustrate how the integration of Baozun’s advanced technologies with iClick’s services delivers a unique full-cycle value proposition for brands as they pursue digital transformation and fuel private domain traffic growth in China,” said Jian “T.J.” Tang, Chairman, Chief Executive Officer, and Co-Founder of iClick. “This is also a perfect demonstration of the synergistic opportunities we expect to capture from our collaboration with Baozun, given the inherent cross-selling opportunities across our respective top-notch client bases. Encouraged by the positive feedback from clients thus far, we are optimistic that we will continue to accelerate Enterprise Solutions’ revenue growth as we replicate this complete e-commerce service model with other key account clients. We also look forward to converting more Marketing Solutions clients to Enterprise Solutions against the backdrop of strong demand for digital transformation from an ever-growing number of brands in China.”

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