New Summer Release Helps Product Marketers With the Functionality That Helps Them Stock, Merchandise, and Optimize the Digital Shelf

inRiver, leading product information management (PIM) company, announced the addition of syndication capabilities to its comprehensive portfolio along with other major technology updates around enterprise readiness and extensibility. These updates, specifically the addition of syndication capabilities, solidify inRiver as the only one-stop-shop SaaS PIM solution currently on the market.

inRiver’s new syndication abilities will allow customers to distribute their product content anywhere at any time, including countless online marketplaces and retailers.

“The added syndication functionality of inRiver is going to transform the ways in which enterprise organizations use PIM today to market and sell products,” said Mathieu Kittel-Hudon, PIM practice lead at Absolunet. “The ability for merchants to be more autonomous when it comes to configuring omnichannel exports changes the game for e-commerce and merchandising teams.”

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Additional benefits for inRiver customers

• Expanded content segmentation functionality for large enterprises serve multiple brands and divisions
• Single-sign-on and security assertion markup language (SAML) eliminates the need for users to remember passwords, increased security with a single point of authentication, and a standardized format that allows seamless authentication between systems
• Application templates allow users to extend or customize iPMC with their own or third party applications
• A REST application program interface (API) allows users to build integrations in any code language. It enables customized interfaces within iPMC to provide a strong framework for interface templates like application templates or in-context editing, and extends enrich PDF/preview templates with information from other entities
• Updated adapters for EPiserver Commerce, Salesforce Commerce Cloud, schema-based outbound, and delimited import for greater extensibility.

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“The needs of successful enterprise organizations never slow down,” said Eric Waller, CTO and EVP of products, inRiver. “This latest release of inRiver PIM offers our enterprise clients robust functionality to meet their evolving needs including syndication, content segmentation, rest API, application templates, and single sign-on. As our clients innovate and expand into new markets and geographies, we will grow with them and support them.”

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