Kaspien Holdings Inc. , a leading ecommerce marketplace growth platform, announced Company CEO Kunal Chopra will be hosting a panel discussion at the Retail Innovation Conference, which is being held virtually on November 16-17, 2021. Panel participants will also feature leadership from Boogie Board and Strider Sports International Inc.

Marketing Technology News: Bluewater Media Bolsters Digital Team with Hire of Executive Kristy Andreadakis

The Retail Innovation Conference is powered by Retail Touchpoints, an online publishing network for retail executives with content centered around optimizing the omnichannel customer experience. The event brings together thousands of industry peers for tactical sessions, candid discussions, and seminars surrounding the latest tech and trends. Keynote speakers include some of retail’s most trusted voices from esteemed industry veterans and innovators.

Kaspien CEO Kunal Chopra will serve as moderator for a breakout panel entitled, “Mastering the Marketplace Mix: Sell on Other Marketplaces, Create Your Own or Both?” He’ll be joined by Strider COO, Dona Nesselhuf; Strider Director of Global Ecommerce, Jessica Kading; and Director of Marketing at Kent Displays, makers of Boogie Board, Katelyn Stiver. Founded in 2007, Strider has grown into a global brand with a presence in over 75 countries. Boogie Board launched in 2009, and now sells in online and in major brick-and-mortar retailers around the world.

Marketing Technology News: MarTech Interview with Gavin Laugenie, Global Head of Content at dotdigital

Using Strider and Boogie Board as examples, their conversation will unpack the various ways in which brands can balance their marketplace and direct website strategies, particularly in the wake of a global pandemic. By exploring the pros and cons of various paths to e-commerce expansion, the session will provide strategic insights for how to get the most value out of each channel individually and cumulatively.

Presentation information:

Date: Tuesday, November 16, 2021
Time: 1:30 p.m. Pacific Time (4:30 p.m. Eastern Time)
Topic: Mastering the Marketplace Mix: Sell on Other Marketplaces, Create Your Own or Both?