Social Proof delivers more relevant customer experiences across online and in-store channels, with one client earning 30x ROI after implementing the new feature
Kibo, the leader in unified commerce, announced Social Proof, a new personalization technology feature to further enhance the unified customer journey. Social Proof, a feature of Kibo Personalization, combines Certona’s patented algorithms with Monetate’s easy-to-use, powerful testing and personalization platform.
With Social Proof, retailers can easily deliver timely, customized, and hyper relevant messaging to incentivize a desired action. Retailers can convert more browsers into purchasers by using social proof actions to notify shoppers if the product they are viewing is trending. Retailers can easily customize actions, leverage in-session and historical data, and also test and personalize within Kibo’s powerful personalization platform. In the case of Toolstation, one of Europe’s largest trade & DIY hardware brands and an early adopter of Social Proof, the feature helped achieve 30x ROI after being implemented across their digital channels.
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“Social Proof technology dramatically improved ecommerce performance for us, driving a 2.2% uplift in conversion and 30x ROI,” said Matt Bloska, Conversion Manager at Toolstation, a leading UK building supplier. “With a simple setup, we were able to quickly create timely personalized experiences for our customers that translated to business results.”
Social Proof is a powerful tool within Kibo’s comprehensive personalization technology offering, giving retailers another data-driven opportunity to enhance each customer touchpoint.
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Social Proof offers retailers:
- Fully customizable and responsive experiences: Business users can easily modify look, feel, and placement of messages, and choose different look-back periods and a number of different social proof strategies.
- Segmentation and testing made easy: Users can easily test and deliver different content and social proof messaging to custom or automated groups of all sizes, with no coding skills required.
- Everything within a single solution: With Kibo Personalization, users can test, recommend, personalize, and deliver social proof messaging—everything that customer-facing teams need to engage visitors and deliver serious results, all within a single UI.
“Social Proof allows our retailer clients to deliver personalized experiences that drive impressive results. Initial use cases show an average increase in Add-to-Cart rates of over 100%,” said Ram Venkataraman, Chief Product and Technology Officer at Kibo. “This addition to Kibo Personalization delivers even more richness to the unified customer journey across both digital and in-store marketing and commerce channels, allowing brands to ramp up customer engagement anywhere and anytime.”
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