Marketing automation leader expands global leadership through new partnership and integration

Today, Klaviyo, the leading customer data and marketing automation platform, announced its official partnership with WooCommerce, an open-source, completely customizable eCommerce platform for entrepreneurs worldwide.

Marketing Technology News: Stephanie Plaines Joins Nielsen Board of Directors

This partnership will enable millions of entrepreneurs and businesses on the WooCommerce platform to gain more valuable insights from customer data by integrating with Klaviyo’s best-in-class marketing automation solution, resulting in more personalized outreach, happier customers and ultimately, more revenue. In addition, this relationship further expands Klaviyo’s global reach, and helps more and more entrepreneurs own their growth and their success.

According to McKinsey, seventy-five percent of consumers have tried different stores, websites or brands during the COVID-19 crisis, and ecommerce saw 10 years worth of acceleration in three months.

Marketing Technology News: Research By The Mix For Mozilla Highlights Need For Disruptive Marketing To Empower Consumers

“In order to build customer loyalty and make a relationship stick, entrepreneurs have to find a way to connect one-on-one with their customers, at an internet scale,” said Andrew Białecki, co-founder and CEO of Klaviyo. “We’re thrilled to be partnering with WooCommerce to help their retailers do just that by integrating customer data with personalized email and SMS marketing automation solutions.”

WooCommerce customers like Social CBD, Mt. Capra and Nuzest are already seeing results from this new partnership. “We have been WooCommerce customers for a long time, and now Klaviyo is one of our main tools for connecting with our customers in a way that’s legitimate and personalized. It gives us a level of connecting with the customers that no other way of communication allows us to,” said Joe Stout, President of Mt. Capra.

“WooCommerce is excited to announce our strategic partnership with Klaviyo and to help bring their powerful customer marketing capabilities to WooCommerce, the world’s most flexible commerce platform,” said Paul Maiorana, CEO of WooCommerce.

Marketing Technology News: MarTech Interview with Hunter Montgomery, Chief Marketing Officer at ChurnZero