Markacy Helps Grow Serenity Kids’ E-Commerce Business by 215% Year-Over-Year

MarkacySerenity Kids

Digital marketing and creative strategy reduced company’s customer acquisition costs and achieved significantly higher customer conversion rate

Markacy, a digital strategy and marketing firm based in New York City, announced that it partnered with Serenity Kids, one of the fastest growing shelf-stable, family-owned, organic baby and toddler food brand, to lead the company’s digital marketing and e-commerce strategy. Following the first quarter of working together, Serenity Kids saw a spike in customer acquisition which supported the company’s $7 million Series A funding round which was closed much earlier than initially anticipated.

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“Markacy has put Serenity Kids on a fast track towards revolutionizing nutrition in children’s lives by helping us truly connect with our customers and source new ones.”

Markacy’s expertise in website optimization, paid media acquisition, and creative advisory and production services, were an essential element of advancing Serenity Kids’ bottom line. Following are the highlights of their partnership in 2021:

  • 215% increase in e-commerce sales year-over-year (“YoY”) by optimizing existing campaigns and through incremental channel expansion
  • 220% increase in new customer purchases YoY, by scaling across paid channels through audience and creative testing and supported strategy for two new product launches
  • 88% YoY improvement in conversion rate (“CVR”) on Facebook driven by a creative for growth strategy
  • Increased qualified traffic to Serenity Kids’ website by 6 times through Google keyword expansions and tactic diversification, with a 114% YoY increase in conversion volume

“Markacy’s integrated approach to growth marketing and media strategy has been instrumental in accelerating our rapid expansion,” said Joe Carr, Co-Founder and President of Serenity Kids. “Markacy has put Serenity Kids on a fast track towards revolutionizing nutrition in children’s lives by helping us truly connect with our customers and source new ones.”

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Markacy also worked closely with Serenity Kids’ leadership team to develop a comprehensive paid media strategy for the launch of the Grain Free Puffs line, informed by extensive evaluation and testing of top-performing audiences and creative. Markacy optimized photo assets and accelerated creative-driven growth across core paid media channels while reducing customer acquisition cost (“CAC”) by 70% YoY.

“Parents are more informed and thoughtful about the ingredients in their children’s food than ever before. Serenity Kids makes that simple for parents. Our job is getting Serenity Kids in front of the families who are committed to or thinking about better food choices for their kids and need an easier way to make that happen,” said Chris Jones, Managing Partner and Co-founder of Markacy.

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