Miva, Inc., e-commerce software and service provider for mid-size and enterprise merchants for 22 years, Arctic Leaf, UX Design and Implementation Agency, and Klaviyo, the world’s leading owned marketing platform known for accelerating revenue for online businesses, announced that Arctic Leaf has launched the Klaviyo Connector for Miva, a connector between Klaviyo’s marketing platform and Miva’s e-commerce.

As the e-commerce landscape evolves and shopper habits change, having the ability to send optimized communications to customers and test the effectiveness of those communications can be key to success as an online seller. This new connector makes it easy for sellers on the Miva eCommerce platform to connect their Miva store to Klaviyo’s segmentation, automation, and email marketing tools.

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“This Connector represents a deepening of our relationship with our partners at Miva and Klaviyo—one which will benefit our clients immensely,” said Josh Garellek, CEO at Arctic Leaf, “By combining the power of the Miva and Klaviyo platforms, this Connector helps our clients get the most out of their email marketing efforts.”

“We know that building relationships with online shoppers requires merchants to listen to their customers, understand their preferences and behaviors, and in turn, communicate back to customers leveraging that data. Those communications must feel like they were uniquely crafted for the customer, but done at scale for hundreds of thousands of customers at a time” said Rich Gardner, VP, Strategic Partnerships with Klaviyo, “Connecting to Klaviyo can help Miva merchants build strong, data-based relationships with their customers—those relationships are what drive long-lasting growth.”

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With the Klaviyo Connector for Miva, Miva merchants can collect qualified leads, increase open and click-through rates, and grow their online revenue with Klaviyo’s advanced email marketing platform.

“Understanding customer behavior is foundational to a successful data-driven e-commerce strategy,” says Brennan Heyde, VP of Product at Miva. “The Klaviyo Connector for Miva offers Miva merchants leading-edge functionality for saving time and money while driving revenue growth through automation. We greatly appreciate Arctic Leaf’s contribution to the creation of this Connector and are confident that it will help our merchant customers drive meaningful growth.”

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