PUMA Chooses Yottaa for High-Performance Ecommerce Sites

Yottaa, Inc., the leading cloud platform for accelerating and securing digital commerce experiences, announced that it has partnered with sports retailer PUMA, a global leader in designing, developing, selling, and marketing footwear, apparel, and accessories. This collaboration aims to enhance PUMA’s eCommerce operations globally, ensuring top-tier site performance aligned with the brand’s legacy of speed and excellence.

“Through Yottaa, we now have a centralized analytics dashboard that will help our eCommerce team achieve our site performance goals. This, combined with Yottaa’s optimization capabilities, has enabled us to significantly speed up our sites. This is critical to ensuring the best experience for our online customers.”

PUMA, synonymous with high-performance products for athletes worldwide, faced challenges managing its numerous eCommerce sites. The primary hurdle was the absence of a centralized site performance analytics portal, hindering its global teams from gaining comprehensive insights into site speed metrics, particularly Core Web Vitals scores.

To deliver an online customer experience as rich as its brand, PUMA has integrated numerous third-party technologies over the years. While these technologies enhanced customer engagement, they also slowed page load times. Seeking a unified solution offering both deep site performance visibility and optimizations for third-party technologies to improve site speed, PUMA turned to Yottaa.

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After witnessing Yottaa’s success with brands like YETI, PUMA selected Yottaa Standard Edition—a robust eCommerce acceleration solution. Yottaa Standard optimizes and controls the loading of all browser-based site elements, including third-party technologies, and provides in-depth analytics on third-party performance, Core Web Vitals metrics, and more.

Bettina Donmez, Senior Manager, Cloud Native Platforms, PUMA Group, stated, “Through Yottaa, we now have a centralized analytics dashboard that will help our eCommerce team achieve our site performance goals. This, combined with Yottaa’s optimization capabilities, has enabled us to significantly speed up our sites. This is critical to ensuring the best experience for our online customers.”

Yottaa’s deep functionality and fast deployment has propelled PUMA towards its ambitious site performance goals, which include a 20% improvement in Core Web Vitals scores. The Yottaa solution not only offers visibility into site performance but also deep optimization capabilities, contributing to a significant improvement in average site speed. This, in turn, has led to higher conversions on PUMA’s eCommerce sites and has enabled the retailer to get more value from its Salesforce Commerce Cloud eCommerce platform.

Diane Gordon, Chief Customer Officer for Yottaa, expressed excitement about the partnership, saying, “By adding Yottaa to its tech stack, PUMA now has real-time visibility into how its eCommerce sites are performing as well as faster page load speeds that drive greater customer engagement and online revenue.”

This collaboration underscores the mutual commitment to high performance, innovation, and an exceptional online shopping experience. As PUMA continues to set standards in sports and lifestyle, Yottaa is poised to support its digital growth journey.

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