Walmart announced that it has partnered with Shopify, an all-in-one commerce platform used by more than 1 million businesses, to open the Walmart Marketplace to its sellers.

The company said that through this integration with Shopify, it is focused on U.S.-based small and medium businesses whose assortment complements Walmart’s and have a track record of exceeding customers’ expectations.

Marketing Technology News: Talkdesk Propels Palmer Johnson Power Systems Customer Service With Cloud Contact Center Innovations
The partnership will enable Walmart to offer customers an expanded assortment, while also giving small businesses access to the surging traffic on Walmart.com.

Shopify powers a dynamic portfolio of third-party sellers who are interested in growing their business through new, trusted channels. This integration will allow approved Shopify sellers to seamlessly list their items on Walmart.com, which gives Walmart customers access to a broader assortment.

Marketing Technology News: Outreach Closes $50 Million Round Hires Melissa Fisher as CFO

“Growing our Marketplace is a strategic priority, and we are going to be smart as we grow. We will start integrating new sellers now and expect to add 1,200 Shopify sellers this year. Shopify has a long history of helping small businesses leverage scale, and we’re proud to be part of the solution that is helping customers and other retailers,” said Jeff Clementz, Vice President, Walmart Marketplace.

Marketing Technology News: Ingenico North America Reenforces Commitment to Customer Delivery