The introduction of new merchant selection measures is part of Wish’s broader push to improve user trust

ContextLogic Inc. , one of the world’s largest mobile ecommerce platforms, has today announced the introduction of a new ‘invite-only’ merchant selection process. Effective immediately, new merchants wanting to sign up to sell on the Wish marketplace will be required to participate in a multi-step qualification process.

The move is part of a broader push to improve user trust by prioritizing and empowering merchants that provide a great service. The ‘invite-only’ initiative replaces the previous open merchant account sign-up process via merchant.wish.com. This new policy will not affect merchants already selling on the platform.

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“The addition of an ‘invite-only’ sign-up experience will go a long way as we focus on partnering with higher-quality merchants. It’s just one of many features we will be rolling out this year to improve the user experience on Wish.”

“Our overall goal is to create a fun environment for users to shop for quality products online, and this starts at the moment of merchant sign-up,” said Mauricio Monico, Vice President of Product for Merchants and Logistics for Wish. “The addition of an ‘invite-only’ sign-up experience will go a long way as we focus on partnering with higher-quality merchants. It’s just one of many features we will be rolling out this year to improve the user experience on Wish.”

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