Yunji Inc., a leading membership-based social e-commerce platform, reported the results of its holiday celebration shopping campaigns and continuous e-commerce service for platform members during the China Ministry of Commerce’s 2021 Online Lunar New Year Shopping Festival event.
According to cultural practices and traditions in China, most businesses and retailers remain closed throughout the Lunar New Year period as many merchants and consumers travel to visit family and friends. During this year’s holiday period in China, many consumers chose to shop for New Year groceries and gifts online as a result of ongoing travel restrictions and safety concerns related to the pandemic, which directly led to increased volume and higher product delivery demand for e-commerce platforms. As a result of its established e-commerce presence, Yunji was a go-to destination for many of its members, who utilized its shopping app and WeChat mini-program to not only purchase household goods for their own families, but also to send holiday gifts to those friends and families that they were unable to physically visit during the 2021 Lunar New Year.
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Yunji held numerous themed campaigns during the 2021 Lunar New Year period, such as the “New Look for Every Home” household appliances campaign and the “New Year’s Eve Family Dinner” food campaign. Yunji also held the “Limited New Year Offerings in Final 48 Hours” campaign on its platform and special flash sales to augment the sales of such products as food, fresh produce, beverages, alcohol, and coronavirus containment materials. Yunji’s members were quite receptive to these custom holiday campaigns. For example, Yunji sold out of the first batch of its private label food brand Li Ba Tian. Meanwhile, some products achieved record sales on Yunji’s platform, collecting more than RMB10 million in sales in just one day.
The Company leveraged its strong logistics partner network to ensure that its members could receive their products without interruption during the Lunar New Year period and throughout the related holiday shopping campaigns. For instance, by working closely with China Post, Yunji was able to make certain successful product deliveries regardless of location in China. Moreover, depending on the delivery capacity of Yunji’s logistics partner in different regions, members were also offered with more delivery options for purchased products based on their delivery preference.
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Yunji was also invited by Department of Commerce of Zhejiang Province to participate in its local online Lunar New Year shopping festival for regional products with Zhejiang characteristics, alongside other reputable e-commerce industry participants in the region, such as Alibaba Group.
Mr. Shanglue Xiao, Chairman and Chief Executive Officer of Yunji, commented, “We are pleased that we successfully delivered a quality e-commerce shopping experience to our members without interruption during the 2021 Lunar New Year. We also recorded outstanding results for products sourced from our differentiated supply chain. Such success continues to showcase the capability of our established logistics network and growing reliance of our members on our platform for daily household products.”
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