SITO Institute Founding Managing Director Bruce Rogers to North America Board

SITO Mobile, Ltd. the Consumer Behavior and Location Sciences company, announces the appointments of two executive members to the Mobile Marketing Association (MMA) Board of Directors.  SITO CEO Tom Pallack will serve on the MMA’s Global Board and Founding Managing Director of The SITO Institute for Consumer Behavior and Location Sciences Bruce Rogers will serve on its North American Board.  Pallack and Rogers have each committed to serve a two-year term and will further the MMA’s mission to help marketing brands drive business growth and connect closer to their consumers.

“The MMA is thrilled to welcome Tom and Bruce to our Global and North America Boards,” said Greg Stuart, CEO of Mobile Marketing Association. “The are both highly respected leaders and I’m looking forward to their contributions and collaboration as we strive to lead a transformation of marketing and support marketers in developing more meaningful interactions between brands and consumers.”

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MMA’s Board of Directors serve at the highest levels of their companies and represent the full ecosystem of marketers, tech providers, media companies and agencies. As part of this skilled member base, which is committed to shaping the future of marketing, Pallack and Rogers will help advise the organization about the future of mobile and marketing, provide thought leadership, and help foster the development of the industry at large.

“I’m honored to serve on MMA’s Global Board of Directors along with top CMO’s and brand marketers who are dedicated to shaping the future of marketing and accelerating business growth,” said Pallack.   “The MMA is an impressive global organization that brings those brands and leading tech and media companies together to architect the future of marketing.”

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Bruce Rogers, Head of Marketing and Founding Managing Director of The SITO Institute for Consumer Behavior and Location Sciences also comments:

“MMA and the SITO Institute share the same values and focus on mobile as a critical component of a company’s overall modern marketing mix.  I’m excited for the opportunity to be more involved in their future strategic initiatives and believe we will do great things together.”

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