Swrve, the leader in real-time customer engagement, announced it has been positioned by Gartner, Inc. as a Leader in the 2020 Magic Quadrant for Mobile Marketing Platforms. It was among 13 vendors evaluated in the report. This is the third consecutive year that Swrve has been placed in the Leaders quadrant.
Swrve is a digital marketing and customer engagement platform that enables the world’s largest brands to scale communications to millions of customers, and meet the exact needs of each customer wherever they are, and regardless of channel. The platform processes highly granular and contextual customer data, including geo-location, media and streaming preferences, and app usage for marketing, customer success, and business intelligence departments to automate their communication and customer experience. Leading global brands rely on Swrve for a full picture of relevant customer experiences, engagement, revenue, and loyalty, including Emirates, NETGEAR, Sony Pictures Television, Playrix, and more.
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“We are very proud to be recognized as a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms for the third year running. Swrve believes that our placement in the Leaders quadrant is a testament of our platform’s strength and scale and most importantly, how Swrve directly enables the world’s leading enterprise brands to create competitive advantage and measurable business value by delivering relevant, contextual experiences to their customers,” said Lisa Cleary, CEO. “Today Swrve helps leading enterprises to connect, engage, and retain customers, ultimately translating to measurable business outcomes—including higher purchase rates, user conversions, increased retention, revenue per engagement, and other valuable performance metrics.”
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Swrve was recognized among Leaders, which Gartner defines as those who “execute well against their current vision and are well-positioned for tomorrow.” The evaluation criteria for completeness of vision includes market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation, and geographic strategy. Criteria for a vendor’s ability to execute includes evaluating the product or service, overall viability, sales execution/pricing, market responsiveness/record, marketing execution, customer experience, and operations.
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