Vericast Leads Innovation and Promotes Adoption of Universal Coupons at Scale

First true omnichannel delivery of single-use digital coupons across retailers

Vericast is the first marketing solutions company to launch a Universal Coupon solution with store-level redemption insights, precise consumer targeting, and scalable reach. This unmatched combination of capabilities creates new, diverse promotional strategies and distribution opportunities for brands and retailers through Vericast’s national digital and print media solutions.

Vericast’s Universal Coupon solution leverages a new digital format designed to offer consumers more freedom of choice to use coupons on their mobile devices at any participating retailer. It is a more secure, traceable format for manufacturers and retailers. The company will deliver Universal Digital Coupons on behalf of clients through an extensive digital marketing portfolio, including display and video advertising, dynamic mobile, connected TV, and other solutions. Further, Vericast Universal Coupon campaigns benefit from real-time coupon redemption data and can be adjusted to optimize delivery of targeted media for improved response.

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Unlike competitors, Vericast’s Universal Coupon solution integrates predictive intelligence with its award-winning Vericast Consumer Graph™, which unifies vast amounts of data to provide a heightened understanding of consumer behavior and precision targeting. The Consumer Graph ties devices and associated behavioral data to a base map of over 120 million U.S. households. It also makes seven trillion daily model calculations to improve audience intent, engagement, and results, as well as syncs data throughout the platform to continuously learn from one campaign to the next.

Featuring a new serialized “8112” barcode, the digital coupon is scanned and validated by participating retailers through a centralized system at the point-of-sale. Vericast’s early adoption and influence in shaping the Universal Coupon standard last year will enable consumer packaged goods companies to begin test campaigns in Q2 this year in alignment with retailer acceptance.

“Vericast is a pioneer in coupon marketing and distribution, and a trusted source among thousands of brands and retailers over several decades,” said Michelle Engle, Chief Product Officer at Vericast. “As a leading coupon distributor and processor, we have the scale and reach to expand the omnichannel marketing power of digital offers with the new Universal Coupon standard, while reducing fraud, improving accuracy, and creating a positive consumer experience.”

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