The Mobile App Marketing and Retargeting Platform welcomed Nancy Do Roberts as CMO and Ashley Schmitt as Senior Marketing Manager, both in San Francisco, and Youngho Hahm as VP and GM, Korea
YouAppi, a leading performance-based mobile app marketing, and retargeting platform closed 2019 with additions in Marketing and Asia as the company prepares for 2020 to support the recently announced ReAppi App Retargeting technology solution.
Nancy Roberts joined YouAppi to lead global marketing as the company’s CMO, bringing extensive mobile marketing experience, most recently as the General Manager of mobile ad tech company Glispa, where she led Marketing, Sales, Product, and Partnerships in North America. Nancy successfully built the North American team and drove strong global revenue growth for the company.
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Nancy is also on the advisory board of the App Growth Summit and practices what she preaches as an advisor to two apps – Makeena and A.REEL.
Joining Nancy on the San Francisco-based global marketing team as Senior Marketing Manager is Ashley Schmitt. Ashley spent the last five years at Applift, a mobile ad tech company, where she first led marketing events and later, was responsible for strategizing and executing a complete marketing mix for North and South America. Ashley translated a global rebrand to fit both the US and Latin America markets, led a global client advocacy program, and assisted in rolling out an ad tech industry standards initiative. In the last 6 months at the company, her role expanded to further include global marketing tasks, supporting the regional teams in APAC and Europe, in addition to supporting the US the Latin American markets.
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With Korea, a strategic market for YouAppi as the home country for leading device manufacturers Samsung and LG, the company is excited to welcome Youngho Hahm as VP and GM, Korea. Youngho joined from Unity Technologies where he served as Managing Director of Unity Ads, leading the company’s ad business development in Korea. Prior to joining Unity, Youngho led the developer relations team in Korea for app monetization provider Tapjoy. Youngho is a true mobile pioneer, having planned WAP content at the beginning of his career and later developed his own mobile reference app.
“I’m thrilled that Nancy, Ashley, and Youngho are joining YouAppi at this pivotal point as we experience serious traction and extensive industry recognition for our ReAppi App Retargeting technology solution,” said YouAppi CEO and co-founder Moshe Vaknin.
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A major focus for YouAppi’s marketing and business development teams globally in 2020 is ReAppi, a fully managed programmatic app retargeting solution which enables marketers, app developers, and agencies to benefit from full-funnel app retention. ReAppi, the company’s new purpose-built retargeting technology solution utilizing three years of retention campaign best practices, is increasing app revenue and LTV for growth marketer, app developer and agency clients across a range of verticals including e-commerce, food delivery, gaming, travel, fintech, lifestyle, and entertainment.
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