Neo-telecom operator IZI partners with Yonder Media Mobile to power engagement at its mobile brand in Kazakhstan
Now everyone in Kazakhstan can get the best mobile experiences
IZI, the first digital-only cellular operator in Kazakhstan, and Yonder Media Mobile Inc., an advanced US-based mobile experience and technology company, announced a partnership whereby YMM will license its YO super application exclusively to IZI mobile.
A first of its kind, YO has been built from the ground up and designed to deliver connectivity, content, community, and commerce simply within a single platform. YO opens up new revenue opportunities for IZI by amplifying user engagement, lowering customer acquisition costs, and adding new revenue streams.
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With an anticipated launch in Kazakhstan by the end of 2021, YO will be available to an ever-growing population of young mobile device users. As IZI targets the young population with a unique pricing model and state-of-the-art mobile application, YO is the perfect (if not only) platform specifically designed to reach this valuable demographic and deliver the experience they demand.
Adam Kidron, CEO – YMM, said, “YO exists to give consumers and creators the absolute best experience 1440 minutes a day. In IZI, we found a partner as committed as we are to disintermediating the marketplace and supercharging engagement to provide people with a unique, inclusive, holistic experience. In some of YO’s markets, we stand alone as a brand providing MVNO connectivity and a unique platform. Still, by working together with neo-telecom operator IZI, we believe we can further our mission to provide people access to the best mobile experience 1440 minutes a day no matter their economic circumstance.”
Maksim Panov, Founder, IZI mobile, added: “We want to add a sense of adventure and wonder to IZI that rewards our young audience for their activity as we build loyalty over time. Our aspiration is to create a teletainment platform together with YO, connecting the telco and media worlds and providing new creative opportunities to our customers. They will be able to watch, listen, play, create and communicate – easy and seamlessly.”
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