mobile experience

New cloud-based web and mobile experience offers Aeroplan members more personalization, flexibility, and intuitive design IBM Canada announced its collaboration with Air Canada, the country's largest airline, on the recently launched Aeroplan program, which includes a new web and mobile digital experience, designed and built in partnership with IBM. IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers and consultants,…

Emodo Supply, verified by Three, establishes a new, higher quality standard for mobile ad inventory by verifying accuracy before bidding begins Emodo, an Ericsson company focused on data activation and monetization, is launching Emodo Supply, verified by Three UK. The product is an operator-verified solution that validates the accuracy and quality of advertising inventory in real time. This is the first advertising solution to emerge as part of its ongoing partnership with CKDelta, a member of CK Hutchison Holdings. With…

Verizon and T-Mobile offered the best mobile experience to their customers, according to Tutela’s new 2020 State of Mobile Experience report in the United States, which was released today. Both operators had 83.4% of tests meet or exceed the needs of popular highly demanding applications including 1080p video streaming, real-time mobile gaming, and HD video calling, which Tutela measures with its composite metric, Excellent Consistent Quality. Marketing Technology News: Momentum Expands Insight Strength With the Acquisition…

LogMeIn, Inc. announced updates to its GoToMeeting product with new integrations, including one with Microsoft Teams, updates to the desktop and mobile experience, audio enhancements and overall improvements to ensure business continuity during a time when remote work is at an unprecedented all-time high. With governments all over the world making collective efforts to eliminate non-essential travel and commuting, companies and workers are doing their part to help put the health and safety of others first, in the process…

Partnership Enables Unified Mobile-First Communication to Improve Customer Relationship and Retention Leanplum, a leading multi-channel customer engagement platform, and Virtuo, the Paris-based mobile-first car rental service, announced that Virtuo will be using Leanplum's unified cross-channel communication platform to deliver consumers a personalized experience for renting vehicles. This partnership will allow Virtuo to engage with its customers across a variety of channels, including push notifications, in-app…

Now Provides Advanced Analytics and Segmentation for Mobile User Sessions and Automatic Observability for Additional Native Mobile Platforms and Frameworks Software intelligence company, Dynatrace, announced expanded digital experience management capabilities, including advanced analytics and segmentation of mobile app user sessions, auto-instrumentation for additional mobile platforms and technologies, and enhancements to its explainable AI engine, Davis, including insights from third-party mobile app components. With…

Could you tell us what comes to mind when you look back at the decade, which technologies made the most profound impact on your work and career? For me, the biggest impact has been the proliferation and adoption of mobile phones. Back when I first started working in digital technology, the industry players always commented and even joked that this was going to be the “year of mobile,” but year after year that didn’t materialize. The tracking, targeting, and measurement was very fragmented, and no one really cracked what…

Website redesign agency, Huemor, knows the value that mobile sites can provide to a brand, so they're sharing 4 tips for building a successful mobile website. Check them out below. Maximize your mobile site performance rate: In order for your mobile website to see successful conversion rates, it needs to work for mobile customers. For a quality mobile experience, your brand needs to ensure that its mobile website loads fast for mobile connections. This involves careful functional design and planning to ensure that your…

The new releases of iOS 13 and Android 10 are upon us and they could very well be pivotal in the way mobile/digital marketers treat user data. Using location data as an example, the new permission options of iOS 13 will make it imperative to focus on the value that is offered to users in exchange for their information. The days of marketers collecting user data without justifying it or explaining how it benefits users are over. This is great news for mobile users, that will now benefit from not only more control and…

Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.” Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from hoteliers around the globe, who are eager to tap into their psyche and earn the loyalty of this generational group. With that said, however, millennials…

owered by the Now Platform, Now Mobile and Mobile Onboarding Apps Deliver Intuitive Employee Experiences While Removing Friction from Everyday Work Tasks ServiceNow, the company that makes work, work better for people, announces the launch of native mobile experiences for everyday work across the enterprise with the general availability of its Now Platform New York release. For the first time, consumer-like mobile experiences that can make almost any everyday work task easy to do have arrived, making our work lives as…

Box, a leader in Cloud Content Management, announced the all new Box Relay to simplify and accelerate business processes across any organization’s extended enterprise of employees, partners and customers. The new Box Relay features a powerful new workflow engine, simplified user experience, and a rich menu of triggers, conditions, and outcomes that will make it easier than ever to automate processes around content and improve efficiency without intensive IT support. “The new Box Relay brings powerful automation to improve…

As Part of Its Partnership Cloud Platform, Impact’s Truelink Provides a Single Link to Intelligently Route, Deep Link and Track Events for All Types of Mobile Partnerships to Increase Accurate Attribution and Revenue for Partners and Partnership Programs Impact, the global leader in PARTNERSHIP AUTOMATION, announced TrueLink mobile technology, enhancing its Partnership Cloud platform for expanded support of traditional mobile web and in-app partnerships. Impact’s Partnership Cloud with TrueLink now offers both deep…

Your company stands apart from the crowd or gets lost in it depending on the types of experiences you offer your customers—no matter where and when they connect with your brand. In a blog post, my colleague described some of the more advanced technologies, such as server-side optimization and Node.js, that brands are using in their testing and personalization programs to drive those critical customer experiences. Also Read:  Mobile CDN: What Is It and Why Is It Essential for MobileApps? Now, let’s take a look at our…

As we rapidly enter the start of 2018, mobile transactions are expected to surpass record numbers set this year. With 2017 holiday sales in full swing, the NRF reported 147 million consumers engaged in online shopping on Black Friday and Cyber Monday, 63 percent of those consumers used their smartphones to make holiday shopping decisions. Given that the short weeks between Thanksgiving and Christmas are the busiest time of year for retailers, it is critical to making sure marketers craft a mobile strategy that allows them to…

Tech Veteran Mark Hill Announced as the Chief Executive Officer of Lumavate. Bill Godfrey Takes the Position of Vice President of Business Development Lumavate, an exciting new platform for building cloud-based mobile apps, has announced that Mark Hill and Bill Godfrey have joined as the Chief Executive Officer and as vice president of business development, respectively. At the time of this announcement, CEO of Lumavate, Mark Hill said, “There is a fundamental shift happening in mobile technology, and it’s…