IBM and Air Canada Partner to Transform the Aeroplan Loyalty Program
New cloud-based web and mobile experience offers Aeroplan members more personalization, flexibility, and intuitive design
IBM Canada announced its collaboration with Air Canada, the country's largest airline, on the recently launched Aeroplan program, which includes a new web and mobile digital experience, designed and built in partnership with IBM.
IBM iX, the business design arm of IBM Services, began this project with Air Canada in February 2020. With a combined team of IBM designers, developers and consultants,…