Tunity Launches SDK for Audio, Increasing Usage of Businesses’ Consumer Facing Mobile Apps

Tunity Launches SDK for Audio, Increasing Usage of Businesses' Consumer Facing Mobile Apps

Businesses Can Now White Label This First of Its Kind TV Audio Streaming Technology For Their Mobile First Strategy

Tunity, a technology that allows users to hear live audio from muted televisions directly on their mobile device, announced the debut of Tunity SDK for Audio.

Tunity SDK for Audio gives any customer facing business, from restaurants to gyms, airports and universities, the ability to implement a white labeled version of Tunity’s patented deep learning TV audio streaming technology. This allows users to hear live audio from muted televisions directly on their existing mobile devices. Tunity SDK adds multiple touch-points for businesses with their patrons on and off premise.

With Tunity SDK for Audio, businesses’ can improve customer engagement in multiple ways:

  • Increase App Usage- Customers using an app with Tunity SDK now have the power to listen to live TV wherever they are. Customers who use Tunity spend on average over 40 minutes of ongoing in-app engagement. Market research has long established that the longer a customer views an in-house television the greater the likelihood of increased sales for the business.

Also Read: Audio Measurement Platform Veritonic Raises $3.5 Million Seed To Scale Data-Driven Approach To Audio Marketing

  • Retain Customers- Even if a customer is at a competitor’s gym, bar, or restaurant, by using your app to watch TV, there is direct access to send them deals and discounts, adding off-site touch points and probability they return. With the SDK in place, businesses get a more complete picture of how valuable each customer is.
  • Upsell Customers- Tunity SDK for Audio means more onsite touchpoints with a company’s app. This means greater opportunity to push marketing engagement, upsell campaigns, and produce real-time tailored brand engagement.
  • Acquire New Customers- The added functionality and versatility of Tunity SDK means existing customers are more likely to download the company’s app and talk about it with non-customers. This contributes to higher user app ratings, word of mouth, and sharing via social media.

The advantages of Tunity’s SDK for Audio adoption are not just limited to customer impact. Because Tunity uses a cloud-based platform coupled with a user’s mobile device, businesses do not need to make the financial investment of additional hardware, or deal with the hassle of constant upkeep and repairs. If a business has a TV then they can engage with Tunity.

Research has shown that the addition of televisions to almost any establishment results in increased customer activity and retention. Tunity SDK for Audio not only gives companies a way to extend that engagement and touchpoint with customers when on site, but it provides them with a feature they can use wherever they go. This creates a path to reach potential customers throughout their day in a meaningful and targeted manner.

Recommended Read: Outside TV Features Boosts Distribution Gains by Adding Top Cable, Satellite and vMVPD Providers

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