Aspire North, in collaboration with Experian Marketing Services (EMS), has announced the launch of the Aspire Data Network (ADN). This self-service audience intelligence platform provides Aspire North’s customers direct access to Experian’s marketing data. With ADN, Aspire North empowers agencies and marketers to craft detailed consumer profiles, create highly personalized campaigns, and drive superior outcomes across omnichannel platforms.

ADN’s innovative self-service design enables agencies of all sizes to independently access Experian’s premium consumer marketing data without relying on intermediary vendors. This direct access ensures greater efficiency, faster campaign deployment, and the ability to adapt marketing strategies swiftly.

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“With Aspire Data Network, we’re putting the power of world-class consumer insights directly into the hands of agencies and marketers,” said Jason Carlson, Aspire North’s Executive Vice President. “This platform unlocks unparalleled flexibility and control, enabling businesses to build tailored campaigns that resonate with their audiences and drive measurable results.”

The Aspire Data Network utilizes Experian marketing data, providing insights on consumer behavior, preferences, and demographics with the ability to customize data selections based on specific campaign goals, ADN offers businesses unmatched precision in audience targeting for omnichannel marketing efforts.

“Our goal is to empower marketers with data-driven insights that fuel more impactful consumer engagements,” said Chris Feo, Chief Business Officer at Experian Marketing Services. “Through our collaboration with Aspire North, we’re making it easier than ever for agencies and brands of all sizes to leverage robust consumer intelligence to create personalized campaigns that resonate at scale and drive measurable growth.”

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In addition to supporting agencies of all sizes, Aspire Data Network democratizes access to high-quality data, allowing small to mid-sized businesses to compete more effectively in the market. This enables smaller businesses to leverage the same data-driven insights as larger enterprises, leveling the playing field for their marketing strategies.

“The launch of ADN comes at a time when marketing teams are seeking greater control and agility in their operations,” said Carlson. “As the industry shifts toward self-service platforms and data-driven personalization, Aspire Data Network offers direct access to premium data, enhanced agility, and unprecedented audience insights – all of which drive greater ROI.”