Audiense, the leading audience intelligence platform, unveiled its MCP (Model Context Protocol) connectors – seamless integrations that bring audience insights directly into AI tools like Claude and ChatGPT.

This marks a major leap forward in how marketing, research, and strategy teams work with audience insights – making them accessible, actionable, and customizable, without a single line of code.

Bringing Audience Intelligence into the AI Ecosystem

The new MCP connectors act as real-time bridges between all Audiense consumer intelligence products (including Insights, SOPRISM, Demand, and Tweet Binder) and leading generative AI platforms. Instead of pulling data manually or scanning through insights, users can interact with audience data directly within the AI tools they’re already using and generate outputs like:

• Persona summaries

• Segment comparisons

• Full-funnel campaign strategies

• Content calendars

• White space opportunities
• Creative concepts and briefs

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All using simple prompts, bringing audience intelligence into their everyday workflows, instantly and intuitively.

“AI isn’t just a productivity hack; it’s becoming the new interface for how brands engage with their audiences. With MCP, we’re embedding Audiense insights directly into that workflow, empowering users to interact with their audience segments in real-time, uncover deeper understanding, and shape strategy without friction. It’s not just about working faster, it’s about building smarter, more dynamic conversations with the people that matter most.” – Jim Swift, CEO of Audiense

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Built For How You Work

Whether you’re shaping strategy or executing creative, Audiense’s MCP connectors are designed to support the way modern teams operate, helping them move faster, think deeper, and create better.

For Marketers: Build campaign strategies, messaging frameworks, and creative briefs on the fly.
For Analysts: Compare audience segments, spot trends, and test hypotheses without touching code.
For Strategists: Uncover white space, surface opportunities, and turn audience insight into competitive advantage.
For Content & Creative Teams: Generate content calendars, brainstorm ideas, and adapt tone of voice to each persona.

“This isn’t just about saving time. It’s about possibility. Whether you’re writing a brief, testing a hypothesis, or developing an agent, MCP connectors give you a faster, more flexible way to turn insight into action.” – Javier Burón, Product Strategist at Audiense

Rethinking How You Work with Insights

MCP connectors are designed for speed, flexibility, and real-world applications – redefining how teams interact with insights and deliver outcomes.

What sets MCP apart: 

• Fully customizable: Ask any question, your way

• Platform-neutral: Pull insights from across Audiense products

• No-code: Built for everyone, not just technical teams

• Outcome-driven: Get briefs, slides, summaries and strategies, not just data

• Secure by design: Authenticate through your existing credentials and navigate data just as you would, safely and seamlessly
• Interoperable: Connect with other MCP connectors to build smart workflows –like instantly turning a report summary into a Canva presentation

This launch reaffirms Audiense’s commitment to innovation and to building the future of audience intelligence alongside the evolution of AI.