Comarch, a global software house delivering customer engagement and marketing solutions, has released episode 3 of its vodcast, “Coffee with Comarch Loyalty.” In this episode, Comarch’s Head of Loyalty Strategy Consulting, Bindu Gupta, interviews Devin Miller, Consumer Marketing Manager at ExxonMobil, who has been dedicated to creating amazing digital experiences for his customers for the past 15 years.
Tune in as Miller and host Bindu Gupta discuss how the brand’s loyalty strategy has pivoted during challenging times, and how ExxonMobil monitors the current customer experience trends in fuel retail and differentiates itself in a narrow market. “We focus on the consumer experience,” said Miller. “We think if we can take the ‘chore’ of buying gas – and make it fun, or at least less boring – that’s a way we can really stand out. When a consumer tries our app or they try Alexa Pay for Gas or any of the innovations that we have brought to the market, they are rewarded with a better experience.”
Watch episode 3 on-demand now. Whether you’re working from home or taking a walk, “Coffee with Comarch Loyalty” will keep you up to speed on today’s most pressing loyalty and marketing trends. Subscribe now to stay updated as new episodes are released!
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