The Creative Collaboration Report: How Today’s In-House Creative Teams are Collaborating
Research shows businesses that invest in creative are 85% more likely to be financially successful. Consequently, marketing managers are asking creative teams to produce more.
But creative teams are already pretty busy. In fact, more than 40% of in-house creative team’s report working on 1,000 projects or more each year. That’s 3.8 projects per day – assuming 260 or so working days in a given year (and discounting PTO).
Sometimes these projects require extra creative handling too. For example, while 62% of marketers say it’s easy to work with creatives, 68% of creatives say internal marketing client behavior is their greatest challenge.
Why? The creative process – from request to delivery – isn’t exactly streamlined:
>20% of creatives say they get the information they need the first time
62% say it takes two or more rounds of review to get creative assets approved
73% say it takes two or more days to approve a creative asset
Creatives need marketing technology too! The sort that automates these administrative tasks and allows creatives to spend more time actually creating.