The Creative Collaboration Report: How Today’s In-House Creative Teams are Collaborating

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Collaboration Report
Research shows businesses that invest in creative are 85% more likely to be financially successful.  Consequently, marketing managers are asking creative teams to produce more.

Collaboration Report
Collaboration Report

But creative teams are already pretty busy.  In fact, more than 40% of in-house creative team’s report working on 1,000 projects or more each year.  That’s 3.8 projects per day – assuming 260 or so working days in a given year (and discounting PTO).

Collaboration Report
Collaboration Report

Sometimes these projects require extra creative handling too.  For example, while 62% of marketers say it’s easy to work with creatives, 68% of creatives say internal marketing client behavior is their greatest challenge.

Collaboration Report
Collaboration Report

Why?  The creative process – from request to delivery – isn’t exactly streamlined:
>20% of creatives say they get the information they need the first time
62% say it takes two or more rounds of review to get creative assets approved
73% say it takes two or more days to approve a creative asset

Collaboration Report
Collaboration Report

Creatives need marketing technology too!  The sort that automates these administrative tasks and allows creatives to spend more time actually creating.

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