Why do Modern Marketers Need to Know More About Cybersecurity to Protect their Brand Websites and other online channels?

The first-ever cyber-attack, Creeper and Reaper, was reported in 1970, which was essentially a prank, but since then, cyber threats have evolved greatly in numbers and ferocity. As per a recent report, a cyber attack is reported every 39 seconds across the world. With huge volumes of sensitive data stored and shared online worldwide, businesses, governments, and private individuals are vulnerable to attacks by hackers, necessitating potent cybersecurity tools.

Evolution of cybersecurity tools

This constantly looming threat resulted in the development of cybersecurity tools that can put up a fight against hackers. Thankfully, cybersecurity tools have evolved at a rapid pace and are continuing to advance, preventing numerous cyber-attacks from taking place. Let’s explore the evolution of cybersecurity tools over the years: –

1. ARPANET

The Advanced Research Projects Agency Network was the first cybersecurity project designed to create an operating system to determine and automate techniques for ascertaining vulnerabilities in software.

2. Antivirus and Antimalware

With the rapid increase in internet users, cyberattacks also increased considerably. As a result, companies started developing antivirus and antimalware software whose virus and malware definitions were constantly updated. The first antivirus products, Ultimate Virus Killer and VirusScan, were released in 1987.

3. Firewalls

The first packet filter firewall was introduced in 1988, which has helped prevent numerous cyberattacks since its introduction. It is estimated that firewalls form the first line of defense against cyberattacks for millions of users.

4. Continuous monitoring solutions

It is an ever-evolving threat detection strategy that helps maintain a network’s cybersecurity by identifying vulnerabilities in devices, software, and network systems.

5. Managed cybersecurity services

Most businesses that have a presence on the internet have started opting for managed cybersecurity services that are an extension of the company’s IT department. These managed cybersecurity services take care of security audits and solution implementations.

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Top Cybersecurity Platforms as of Today

Cybersecurity platforms help businesses and individuals protect their data and systems from attacks by hackers to gain unauthorized access. Malware, ransomware, phishing, and social engineering are potent threats beckoning cybersecurity platforms. This is the reason that cybersecurity corporations are constantly updating their offerings. Here are the top cybersecurity platforms as of today.

1. McAfee

McAfee is a leading cybersecurity platform based out of San Jose, California. The company offers a wide range of cybersecurity products for its users, including updated antivirus software that can scan computers for known viruses and remove them in real time. McAfee antivirus is effective against adware, malware, ransomware, cryptojackers, and other cyber threats.

2. Palo Alo Networks

Palo Alto is a leading cybersecurity company based out of Santa Clara, California. Its cybersecurity platform features various cloud-based products that enhance the efficacy of its firewalls manifold. Through its integrated platform and ecosystem of partners, the company offers its services across networks, clouds, and mobile devices to thousands of organizations.

3. Trend Micro

Trend Micro is one of the leading cybersecurity platforms that offers central visibility to the users for better virus detection and corresponding response through the latest threat defense mechanisms optimized for the internet. The company has a robust presence in over 65 countries and caters to over a quarter of a million customers worldwide.

4. Cisco

Cisco is a prominent software developer based out of the USA. The company is known for its SecureX platform that operates on the cloud. This platform integrates the Cisco Secure portfolio to ensure speedy detection, response, and recovery from virus attacks for the users’ security infrastructure. Cisco Secure empowers users to enjoy better protection against cyber threats and secure their vital online assets.

5. Fujitsu

With an experience of over four decades, Fujitsu has devised fascinating intelligence-based security to ward off cyber-attacks. Fujitsu offers comprehensive cybersecurity services to strengthen resilience against cybercrime. Their services include continuous cyber security monitoring, IT risk assessment, multi-cloud security, identity and risk management, and endpoint security.

Why do Marketers need to Know more about Cybersecurity to Protect their websites and other online channels?

Digital marketing is essential for most online businesses looking to expand their operations. Due to overenthusiasm or carelessness, marketers might fail to give adequate attention to cybersecurity. In contrast, a single cyber-attack on a website or social media handle has the potential to ruin years of hard work in cyberspace.

Some of the steps that can be taken to reduce the chances of a cyberattack are: –

• Using the right data regulations and security compliances.
• Update and secure portable devices regularly.
• Regularly update and review password policies.
• Use trusted and secure wi-fi networks.
• Regularly checkout for hoax websites.

A data breach can quickly lead to a public relations nightmare and adversely affect the brand’s image. Eventually, no matter how hard the marketers try, regaining the customers’ trust is not easy. So, it is wise to take cybersecurity seriously to avoid any unwanted outcomes.

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