The collaboration aims to enhance consumer understanding and business impact prediction across the entire innovation process.

Zappi, the leading consumer insights platform, announced a strategic partnership with Woxi, the agile predictive analytics platform for today’s innovation decision-makers. This partnership marks a significant milestone in further enabling connected consumer insights and real-time sales predictions to help businesses unlock true consumer-centricity and bridge the gap between consumer insights and their impact on sales.

“Agile research methods deliver success rates 4-6 times higher than traditional methods,” said Steve Phillips, CEO of Zappi. “Partnering with Woxi enhances our ability to provide always-on insights and sales forecasts, optimizing product development with richer consumer insights.”

By integrating Woxi’s advanced sales forecasting capabilities with Zappi’s agile innovation system—which reduces the product development cycle from ideation to market by 60%—brands can now leverage real-time consumer insights and predictive analytics to better understand consumer sentiment and anticipate business outcomes at every stage of product development. This new offering poses a notable disruption to traditional approaches, which rely on slow and linear methods that offer point-in-time validation only and don’t reflect the dynamic nature of innovation projects.

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“Agile research methods have shown to deliver success rates 4-6 times higher than traditional linear methods,” said Steve Phillips, co-founder and CEO of Zappi. “Partnering with Woxi enhances our ability to provide always-on insights and sales forecasts, helping brands optimize every aspect of new product development with richer consumer insights and continuously updated sales predictions. We’re excited about the future to help our get one step closer to becoming truly consumer-centric.”

This partnership has already demonstrated success in a global pilot with PepsiCo, a long-standing Zappi customer and leader in consumer product innovation. With this proven track record, Zappi is excited to extend this innovative solution to its broader customer base, which includes industry giants like McDonald’s, Colgate-Palmolive, and Mars.

“We are thrilled about our collaboration with Zappi because their agile consumer insights platform aligns seamlessly with Woxi’s commitment to continuous predictive analytics. Together, we offer a transformative, all-encompassing solution that meets our customers’ needs for enhanced product innovation.”, said Christopher Adrien, CEO at Woxi.

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