Evergage Named ‘Best Customer Data Platform’ in MarTech Breakthrough Awards

While Traditional CDPs Serve as Systems of Record, Evergage Recognized for Also Being a System of Action Evergage, The 1-to-1 Platform company, announced it has been named "Best Customer Data Platform" in the inaugural MarTech Breakthrough Awards. The awards program – a new addition to the Tech Breakthrough Awards organization – recognizes the best companies and products in the fields of marketing, sales and ad technologies. More than 2,000 nominations were received from organizations all over the world. Judges –…

Quarterly SaaS Spending Reaches $20 Billion as Microsoft Extends Its Market Leadership

New Q2 data from Synergy Research Group shows that the enterprise SaaS market is now generating $20 billion in quarterly revenues for software vendors, a number that is growing by 32% per year. Microsoft has a worldwide market share of over 17% and is now the leading SaaS vendor by some distance, having overtaken Salesforce nine quarters’ ago. Thanks primarily to its leadership in the high-growth collaboration segment, Microsoft’s annual revenue growth is running at 45%, far surpassing overall market growth. Salesforce…

Audio Measurement Platform Veritonic Raises $3.5 Million Seed To Scale Data-Driven Approach To Audio Marketing

Newark Venture Partners, Imagination Capital, MDC Ventures Are Among Investors Capitalizing on Market Shift Toward Audio Veritonic, the world's first audio effectiveness platform, announced that it has raised $3.5 million in seed capital to build on its success in bringing an evidence-based approach to audio marketing. The round was led by Newark Venture Partners with participation from Imagination Capital, Kiwi Venture Partners, MDC Ventures, and SWaN & Legend Venture Partners. Veritonic is the first analytics…

Reach Analytics Hits Major Data Milestone with Self-Service Predictive Marketing Cloud

Reach's Predictive Marketing Cloud Targets Leads for Top Brand and Agency Clients; 20 Billion Leads and Counting Reach Analytics, the leading provider of predictive marketing for brands and agencies, announced reaching a major data milestone, scoring over 20 billion leads with predictive modeling, leading to an increase in campaign targeting of 55% on average and an increase in campaign ROI from 3-10X. The Reach predictive cloud offers brands and agencies something they've never had access to before, specifically the…

Loopio Adds Former Salesforce Executive Jenny Cheng to Board of Directors

Cheng Brings High-Growth Expertise and Experience to Fuel Loopio’s Leadership in the RFP Software Market Loopio, the leading RFP response software, announced that Jenny Cheng, former Salesforce executive and current VP at PayPal, has joined its Board of Directors. Cheng is a strategic and performance-focused executive with over 15 years of experience leading several high-growth US and global organizations. As an early Product & Technology executive at Salesforce, Cheng was a key contributor as the company grew from 200…

Data Innovators Coming to San Francisco for JOIN 2018

Looker Announces Annual Data Conference as the Company Reaches 550 Employees and 1,600 Customers with 70% YoY Revenue Growth Looker, a leading data platform company, announced JOIN 2018, the three-day conference dedicated to learning from and collaborating with some of the brightest minds in data who are driving the smarter use of data across every industry. “Every year we see new, groundbreaking advancements in data and analytics technology that are having fundamental, positive impacts on businesses and organizations…

Chorus.ai Named One of JMP Securities’ Hot 100 Privately-Held Software Companies

Chorus.ai, creator of the leading enterprise call recording solution, Conversation Cloud, today announced that it has been named one of the "Hot 100" privately-held software companies by JMP Securities. The "Hot 100" list is compiled based on criteria such as financial growth, products and services, quality of leadership team and market potential. "We're honored to have been recognized in this year's Hot 100," said Roy Raanani, CEO and co-founder of Chorus.ai. "It provides validation for our work, and for the Enterprise…

Qubit Announces New Integration with SAP Applications That Brings True Personalization to E-Commerce Businesses

Qubit’s Integration Will Allow Retailers Using SAP® Customer Experience to Increase Revenue by as Much as 6 Percent Qubit Digital has announced that Qubit 2.0 now integrates with SAP® applications, including SAP® Customer Experience. The Qubit Pro and Qubit Aura products, which allow e-commerce companies to create truly personalized experiences that can increase revenue by up to six percent, can now be seamlessly integrated with the cloud commerce platforms of existing SAP Hybris users. Read More: Follow That Puck:…

Interview with Zak Pines, VP, Marketing, Bedrock Data

"You need to start with the right insight around your buyers - which comes from the relentless pursuit of insights through customer interviews."Tell us about your role and how you got here? What galvanized you to be a part of Bedrock Data? I run marketing at Bedrock Data. I’ve been working in and with marketing technology for the past couple of decades. I first learned about Bedrock Data in 2012 when some folks I knew at HubSpot founded the company, and back then and today, the problems the company solves for strongly…

TechBytes with Zak Pines, VP of Marketing, Bedrock Data

Zak Pines VP, Marketing, Bedrock Data Recently, Bedrock Data announced a new wave of connectors for its Fusion software. The new set of connectors enables customers to better automate the process of getting data out of multiple applications, while matching records, resolving conflicts, and normalizing data. To dive deeper into Fusion for SaaS platform, and learn more about its compatibility with other marketing technology platforms, we spoke to Bedrock Data’s VP of Marketing, Zak Pines.Tell us about your role at Bedrock…

Interview with Fayez Mohamood, Co-founder and CEO, Bluecore

"AI-centric tools have the ability to unleash a level of productivity over current workflow based on enterprise software."Tell us about your role and how you got here? What galvanized you to start Bluecore? I am an engineer by training through both my undergraduate and graduate degrees. I started out my career in hardware and software design and simulation back in 2006. While that sounds very far from marketing technology, a lot of my training revolved around building solutions that required the need to transform and make…

Bedrock Data Fusion Expands to More SaaS Systems with New Connector Release

New Categories in Bedrock Data Fusion Available as Part of On-Demand Data Warehouse Include Finance, Project Management & Subscriptions; To Be Featured at This Week’s Data Summit in Boston The explosion of SaaS systems has created data chaos. Executives lack clarity and analysts spend endless time wrangling data across multiple applications. To help businesses grow in this chaotic ecosystem, today, Bedrock Data™ has announced the release of a new wave of connectors for its Fusion software. The company is now expanding…

Interview with Henry Bruce, SVP Marketing, Contently

"Strategically aligned, high-quality content helps break through the noise and build trust and intimacy with your customers." Tell us about your role and how you got here. What inspired you to be part of Contently? As SVP Marketing, I am responsible for Brand and Corporate Marketing, Product Marketing, and Revenue Marketing. I was recruited in February 2017 by then-CMO Kelly Wenzel as a consultant to develop new messaging, positioning, and product packaging for the company. During the two month project, I saw the…

MarTech West 2018 – Insights, Intelligence and Instincts

A few weeks back I was fortunate enough to attend MarTech West in San Jose, California. MarTech is a tech conference for marketers and marketing conference for technologists – it’s where all the best ideas and latest innovations in marketing, technology and management collide. For Simple, it was an opportunity for us to launch our Intelligent Marketing Platform in the US, discover what’s hot in MarTech land and bond with colleagues that we usually only get to meet with via a Hangout. As I was packing my suitcase with…

Interview with Lilian Leong, COO, 9GAG

"If you look at the trends in content marketing, it’s been the same, unchanging yet ever-changing. What works one minute might not work in the next." Tell us about your role at 9GAG and how you got here? What galvanized you to join a viral entertainment content marketing platform? I joined 9GAG in August 2016 as the Chief Operating Officer. I spent the first part of my career across different advertising operations (media, creative, promotions, events, direct marketing and digital). I was planning my next move to be…

Interview with Joshua Neckes, Co-Founder, Simon Data

"Digital transformation is the act of bringing (or dragging) an “old school” marketing operation into the modern era." Tell us about your role and how you got here. What inspired you to co-found Simon Data? A blend of market opportunity and passion. On the market opportunity side, the modern marketing cloud is fundamentally broken. Customer data is the “atomic unit” of marketing; effective marketing is totally contingent upon using it well. And yet when my co-founders and I looked at the set of options for…

Tech Superwomen Summit 2018 Adds New Speakers And Sponsors To San Francisco Lineup

Superwomen Summit Will Host Distinguished Champions of Diversity in Tech, Including Nora Denzel and Makinde Adeagbo Tech By Superwomen, a movement changing the women in tech conversation to one on data and culture for everyone, announced the addition of new speakers and sponsors to its Tech Superwomen Summit (TSWS18) program. The event takes place May 3-4, 2018 at the City View at Metreon in San Francisco. TSWS18 is committed to helping enable greater diversity in the tech space, bringing women and men together to speak…

Interview with Chris Lynde, CEO, SaleScout Data Solutions

"The CMO’s challenge is to punch through the noise, identify purchase readiness and serve up the right message at the right time. To be successful, they need accurate contact data, pinpoint targeting capabilities and a clear return on investment."Tell us about your role and how you got here. What inspired you to be part of SaleScout? I am the chief executive officer, reporting to our board of directors. I am ultimately responsible for driving shareholder value, leading our management team, growth strategy, and corporate…

Hobbs and Qubit Partner as Millions of Pounds Driven by Personalization

British designer chooses Qubit for another year to drive customer experience initiatives and differentiate Hobbs London, the global women’s fashion retailer, are continuing to make personalization a top priority by partnering with Qubit after realising an excellent performance from the Qubit Pro personalization platform in the first year. Qubit, the leaders in marketing personalization technology, provide Hobbs with the most comprehensive record of their online visitors, enabling them to match visitor behavior and…

Lattice Engines Sees Stellar Growth in 2017

AI-Powered Digital Audience Solutions Accelerated Customer Acquisition Lattice Engines, the leading provider of AI-based revenue acceleration solutions, announced record results in 2017 fueled by the highest growth in new business, as well as customer expansion, in company history. In addition, the company was recognized by both analysts and awards organizations as having the most enterprise ready solution in the market. "2017 was far-and-away the best year ever for Lattice – we booked more new business than ever,…