Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS)
Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend and an Oracle PartnerNetwork (OPN) member, announced its Recurrency platform integration with Oracle MICROS Simphony POS at Oracle Food and Beverage Connect event. With this integration, IT executives, tech leaders and multi-location restaurant operators can significantly increase their Return on Marketing Spend (ROMS). The collaboration with Mobivity delivers Oracle MICROS Simphony POS users data-driven intelligence to:
- Create personalized, multichannel, single- and multiple-use offers and promotions (e.g., mobile, print);
- Seamlessly and securely manage scannable offer codes across all media and channels for 100 percent accurate attribution;
- Employ AI to normalize the inconsistent, unstructured terabytes of in-store and online transaction data for rapid analytics and insights to fuel intelligent personalization and promotions;
- Effectively create 1:1 guest engagement; and
- Maximize guest frequency and spend.
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“Consumers simply expect a more personalized experience with brands, especially those with loyalty programs and relevant data-driven offers and promotions,” said Chris Adams, VP Food & Beverage Strategy for Oracle. “With Mobivity as a member of the Oracle PartnerNetwork, restaurants can now quickly understand and adapt to guest behavior with an intelligent data approach.”
Customers and resellers of the Oracle Food & Beverage Simphony platform can now utilize Mobivity’s Recurrency AI/machine learning to analyze the various data from their POS. By accurately attributing promotions to transactions and being able to identify pre- and post-redemption purchase activity, Mobivity helps restauranteurs and franchisees determine the most effective marketing approach based on guest frequency and spend. Recurrency uses these insights to provide restaurants personalized and intelligent offers, audience segmentation, offer and promotion management and codes. These codes can be delivered to consumers via Mobivity’s Mobile Messaging and Personalized Receipt Promotions or through other owned or paid media channel brands in which they engage.
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“Together with Oracle, we’re making sense of transaction data — effectively enabling restaurants to leverage the insights gained to further drive guest frequency and increase spending,” said Dennis Becker, Mobivity Chairman and CEO. “We’re proud to be a part of Oracle MICROS POS as a best-of-breed platform providing restaurants a true understanding of their ROMS, which had not been possible in the past.”
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