As Brands Fight For Commerce Success, Salsify Grows Customer Base Through Its Commitment To Helping Them Win on the Digital Shelf
Major product expansion, acquisition of B2X Partners, second consecutive year on Deloitte’s Fast Technology 500, opening of Chicago office highlight another year of significant growth for Salsify
Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced it crossed 685 customers, representing thousands of brands, and 400 employees worldwide in 2019. In its commitment to helping brand manufacturers win on the digital shelf, the company acquired B2X Partners to reaffirm its focus on B2B brands, launched multiple product capabilities and new retailer partnerships. These investments were designed to help brands master a shopping journey that is non-linear, random, and happening all the time. In recognition of the company’s growth, Salsify was recognized by Deloitte on its Fast Technology 500 for the second year in a row. Additionally, the company received numerous best workplace awards recognizing outstanding qualities of culture and leadership.
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In 2019, Salsify added new customers such as Corning, Vera Bradley, Sauder, Burton, Spanx, American Bath, and Evenflo. In addition, Salsify continued to expand within its existing customer base with significant follow-on transactions at L’Oreal, Mars, Nestle, Coca-Cola, and GlaxoSmithKline, resulting in a dollar revenue retention of 122 percent. Such dollar revenue retention is considered best-in class for enterprise SaaS businesses, and is reflective of the confidence Salsify’s customers have in the platform’s ability to help them engage shoppers wherever they shop. Additionally, Salsify established and grew partnerships with 7 of the top 10 US retailers in 2019 to enable brand manufacturers to more efficiently activate and optimize their content and digital experiences across our rapidly growing retailer network. The company opened a Chicago office – the epicenter for consumer packaged goods brands (CPG) – in 2019 to enhance its service offerings for its customers in the Midwest. Globally, the company expanded its European presence, growing its office in Lisbon, Portugal to 30 employees.
“Shoppers are discovering, researching, and purchasing on an array of physical and digital channels that have added a new layer of complexity for brand manufacturers challenges with reaching and nurturing new customers and retaining existing ones,” Rob Gonzalez, CMO and co-founder, Salsify said. “Salsify is uniquely positioned to help its customers win this battle being waged for customer loyalty across channels old and new.”
Growth at this scale demands a great team culture. Numerous Best Workplace award wins include two recognitions from Fortune – on both its Best Places to Work for Women and Best Small- and Medium-Sized Workplaces list. Salsify was also recognized on Comparably’s lists for Best Company Culture, Best CEOs, and Best Companies for Women. Plus, the company was one of just 10 Boston-based companies placed on Wealthfront’s 2020 Career-Launching Companies list.
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Product innovation remained a cornerstone for Salsify, which invested 36 percent of every dollar on product development in 2019, and was named a Leader in PIM for Commerce by IDC. (IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019 Vendor Assessment, Doc #US45353419, December 2019), which can be downloaded here. Innovations delivered to market in 2019 include:
- Salsify announced a new data pool for GS1’s Global Data Synchronization Network (GDSN) that enabled IT, Master Data Management (MDM), ecommerce, trade, and marketing teams to manage and share their product data with retailers and distributors across the GDSN from a single platform
- The company brought its Enhanced Content capability to market at top retailers like Amazon, Walmart, and Target, enabling brands to publish graphics, video, 360 spins and comparison charts and increasing conversion rate by 10% in most categories
- Salsify became the first and only solution to offer automated content submission to Amazon across all categories and all selling partners in the US
- Salsify delivered enterprise-grade PIM and data governance functionality, like multi-level taxonomy management, descriptive data validations, a global permissioning model, enhanced internationalization, data inheritance structures, new data reference capabilities, and more.
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