TimeTrade Sync Solves the Data Synchronization Problem Across Platforms

Automatically Update CRM, Email, and Calendar Data with Ease TimeTrade, the leader in Intelligent Appointment Scheduling is simplifying the way sales organizations and other customer facing teams manage customer data. TimeTrade Sync eliminates sales and support team admin work, increases data accuracy, and reduces IT costs through ultra-reliable synchronization across platforms. Now, it's possible to sync data trapped in emails, attachments, contacts, and events across commonly used CRM, email, and calendaring systems to…

Exabeam Names Jeff Romano Chief Customer Success Officer

Exabeam, the Smarter SIEM™ company, announced the appointment of Jeff Romano to chief customer success officer. In his role, Romano will lead all post-sale customer service functions for Exabeam – including renewals, customer success, global support, professional services, education and partner enablement. Romano’s mission is to provide a seamless experience from onboarding through renewal and to ensure the customer sees immediate and ongoing value from the industry-leading Exabeam Security Management Platform (SMP).…

New Study: AI Helps Organizations Grow Profits 80 Percent Faster

Global research highlights how organizations are capitalizing on emerging technologies to enhance finance and operations for competitive advantage Oracle OpenWorld -- Organizations that are adopting Artificial Intelligence (AI) and other emerging technologies in finance and operations are growing their annual profits 80 percent faster, according to a new study from Enterprise Strategy Group and Oracle. The global study, Emerging Technologies: The competitive edge for finance and operations, surveyed 700 finance and…

ENGINE and Clickagy Partner to Deliver High Performing Target Audiences

“Attitude Based Audience” Capability Significantly More Effective at Accurately Identifying Target Audiences for Programmatic Campaigns ENGINE, a global, full-service media and marketing services company, in partnership with Clickagy, a data intelligence company, announced the launch of its “Attitude Based Audience” capability, which leverages survey research to enable digital marketers to accurately reach consumers online an average of 25% more effectively than the traditional audience targeting solutions that currently…

New Database Innovations Deliver a Single Database That Supports all Data

Oracle OpenWorld London, Oracle Executive Vice President Juan Loaiza announced the latest innovations which further strengthen Oracle’s strategy of providing a single converged database engine able to meet all the needs of a business. The new database features enable customers to take advantage of new technology trends—such as employing blockchain for fraud prevention, leveraging the flexibility of JSON documents, or training and evaluating machine learning algorithms inside the database. The future is data driven, and…

MarTech Interview with Scott Smyth, VP Sales at HG Insights

" Aim for the stars or you will shoot your foot off. I made this up but I use this to get my team to think about breaking barriers and stretching themselves to achieve new heights." Sales Background Tell us a bit about yourself and how you prepared for a career in selling Sales Technology? To avoid having to get a proper job while pursuing university studies, I started playing poker. Several months into playing online and live, I realized I had a knack for it and was making more money in one tournament that I could…

Eventus Launches Mega Release of IntelligenceHub CX Data Analytics and Insights Platform

IntelligenceHub 3.0 Unifies, Simplifies and Amplifies Big Data From Multiple Sources for the Ultimate in Business Intelligence for Contact Centers Eventus Solutions Group, a leading Customer Experience (CX) strategy, consulting, managed solutions and contact center technology company, this week announced the general availability of a substantially enriched version of the popular IntelligenceHub business intelligence platform. This cloud-based contact center analytics platform has been serving large enterprise clients as a…

180byTwo Launches Unifi an AI-Powered Customer Data and Identity Platform for B2B Marketers

Initial launch partners include Marketo an Adobe Company, Oracle Data Cloud, Linkedin, Lotame, The Trade Desk, and Pubmatic 180byTwo announced today the launch of its AI-powered Customer data and Identity platform to meet the growing needs of Business-to-Business marketers looking to simplify data work-flows and centralize their technology stacks. Developed off 180byTwo's AccountLink™  B2B graph, AI, and DAAS solutions; the platform enables B2B and Account-Based Marketers to seamlessly execute and measure marketing…

OpenSlate Welcomes Stephanie Vandenberg as Senior Vice President of Sales, Brand and Agency Partnerships

Seasoned Industry Veteran Brings Years of Integrated Advertising and Marketing Experience to New Role OpenSlate, the leading independent provider of video content ratings across the world’s largest digital platforms, announced that Stephanie Vandenberg has joined the company as Senior Vice President of Sales, Brand and Agency Partnerships. Vandenberg brings over two decades of media and ad tech experience to OpenSlate, where she will spearhead growth by driving new brand partnerships and client-retention initiatives while…

Actifio Introduces Advancement to OnVault for Business-Critical Enterprise Workloads

Patented Technology Now Writes Incremental-Forever Data to Dell EMC PowerProtect DD Appliances Actifio, the pioneer of multi-cloud copy data management software, announced its OnVault incremental-forever data capture technology is now interoperable with Dell EMC PowerProtect DD appliances. This enables customers to quickly access the massive amounts of data they have stored and retained for a wide range of non-production needs, including near-instant data access for test data management/DevOps, analytics, and AI/machine…

MURAL Raises $23 Million Series A From Radian Capital to Reimagine Visual Collaboration

The Company Servicing 40 Percent of Fortune 100 Also Welcomes Greg Kaplan as Chief Revenue Officer MURAL, the leading digital workspace for visual collaboration in the enterprise, announced it has successfully raised $23 million in Series A funding led by Radian Capital, with participation from Gradient Ventures, Google's AI-focused venture group, and Endeavor Catalyst. Until this point, the company has been able to grow quickly on less than $2M in capital raised and was cash-flow positive for several quarters in 2019.…

UserTesting Names Matt Zelen Chief Customer Officer and Jamie Anderson as Chief Growth Advisor

UserTesting Continues to Attract Top Tier Leadership Talent Poised to Drive Another Year of Impressive Global Growth and Expansion UserTesting, the leading provider for on-demand human insights,  announced the appointment of two executives to the C-Suite. Matt Zelen joins the company as Chief Customer Officer. In this role, Zelen will lead global customer success initiatives and drive UserTesting’s customer implementation, enablement, and training programs. Jamie Anderson, former Marketo executive, will join the company…

Major Airline Selects Bright Pattern Cloud Contact Center Software

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software for Innovative Enterprises, Selected by US-Based Airline A leading airline and travel company known for innovative customer experience has recently selected Bright Pattern Contact Center software powered by AI for its omnichannel contact center platform. With nearly 40 years of experience in leisure travel, the company offers low-fare alternatives to other airlines with exceptional customer experience. The airline plans to innovate and digitally…

Incremental Growth in Cloud Spending Hits a New High while Amazon and Microsoft Maintain a Clear Lead

New data from Synergy Research Group shows that Q4 spend on cloud infrastructure services increased by $2.8 billion over the previous quarter, which is by far the biggest quarterly increment the market has seen. At 37% the year-on-year growth rate is slowly trending down, but this is due to the massive scale of the market which forces growth rates to moderate. Meanwhile Amazon growth continued to closely mirror overall market growth so it maintained its 33% share of the worldwide market. Second ranked Microsoft again grew…

SugarCRM Enhances Enterprise Focus with Two Executive Leadership Appointments

New CMO and GM, Americas Bring Extensive CX Experience SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences,  announced the addition of Jason Rushforth as GM, Americas, and Clare Dorrian, Chief Marketing Officer - both reporting to Sugar CEO, Craig Charlton. Rushforth and Dorrian bring to Sugar unparalleled experience in CX and CRM that will extend the company’s reputation for laser-like customer focus. “We’re excited to bring both Jason and Clare onboard with their wealth of…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

Hmmm, So Google Cloud Platform Earned the Company $8.92 Billion as Revenues in 2019

Will Google Cloud Platform Manage to Overtake YouTube Ad Revenue by 2025? Most likely... But, the competition for Alphabet lies elsewhere. Google Cloud Platform (GCP) is still trying to catch up with the leaders in the Cloud Computing business such as AWS, Oracle, Alibaba, and others. But, things could dramatically change for Google the next 3-4 years for Google, especially with CEO and Chairman Sundar Pichai at the helm. In the latest financial statement, Google's parent company Alphabet Inc. has declared its net worth…

Datonics Expands into Canadian Market with Strategic New Hire

Former Oracle and GroupM executive joins Datonics as General Manager to oversee regional growth Leading online data marketplace Datonics is expanding its business into Canada with a new strategic hire to oversee the Canadian region to spearhead business growth. Rodney Perry joins Datonics as General Manager from Oracle, where he spent two years growing partnerships and revenue in the region. Rodney, based in Toronto, will report directly to CEO Michael Benedek. “We are very excited to be bringing Rodney on board and…

MRP Appoints Pierre Custeau as Senior Vice President of Product

Custeau set to lead global product strategy and initiatives, driving the company’s technology vision as the only enterprise class predictive ABM platform MRP Prelytix, the only enterprise class predictive ABM platform, has appointed industry veteran Pierre Custeau as Senior Vice President of Product. As SVP of Product, Pierre will lead MRP’s global product strategy and initiatives, driving the company’s technology vision as the only enterprise-class predictive ABM platform. He is directly responsible for managing the…