Parks Associates: Quality of User Interface (UI) More Important Than Content Recommendations in Video Service Satisfaction

New Study Examines Consumer Preferences Related to New UI Options New research from Parks Associates finds 70% of US broadband households with a major video service consider its user interface to be good, with 48% rating it "very good," and these scores impact their willingness to recommend the service to others. Analysis of consumer responses reveals quality of the UI and the ease of finding content are the most likely factors to drive willingness to recommend a video service. UI Preferences and Content Discovery …

Akamai Edge Platform Increases Security Protections for Content, Sites, and Apps

Enhancements Accelerate Cloud Transformation and Improve Security Akamai Technologies, Inc., the intelligent edge platform for securing and delivering digital experiences, today announced enhancements focused on maximizing security, quality, and reliability from the cloud to the digital touchpoint. With these new features, the Akamai Intelligent Edge Platform enables organizations to optimize and secure the critical point where they monetize and differentiate their services and push the boundaries of digital experiences.…

MuleSoft Positioned as a Leader for the Fourth Consecutive Time in the Gartner Magic Quadrant for Full Life Cycle API Management

MuleSoft is the only Leader in both the 2019 Gartner Magic Quadrant for Full Life Cycle API Management and Magic Quadrant for Enterprise Integration Platform as a Service MuleSoft, provider of the leading platform for building application networks, announced that Gartner has positioned MuleSoft as a Leader in its 2019 Magic Quadrant for Full Life Cycle API Management. MuleSoft has been named a Leader four times in a row and is also positioned as a Leader in Gartner's 2019 Magic Quadrant for Enterprise Integration Platform…

The Future of SaaS and Content Marketing in the Subscription Economy

In a latest report highlighting the growth of subscription economy, SaaS and IoT have achieved the highest level of subscription revenue growth since Q2 2017. The report also marks entry of Manufacturing, Telecommunications and Publishing industries. No two subscribers are same. They have different levels of interest in a product, and are more than willing to pay for their choice. Recommended: How Well Does Amazon's MarTech Understand Its Customers? SaaS Organizations Selling in the Subscription Economy Bring…

The Venture Capital Arm of Asia’s Leading Digital Agency, Integrated Management Systems, Announces Launch of Organic Platform in China

IMS Digital Ventures, the venture capital arm of Asia’s leading digital transformation agency, announces the launch of a social and content platform in China that will enable consumers to authenticate organic products thanks to blockchain technology “We’ve engineered the platform so that it takes into account the sophisticated Chinese consumer journey and provides an exciting ecosystem for audiences to interact and learn more about the benefits of wellness through organic lifestyle choices.” The organic platform,…

Aspect Software and Intradiem Team to Enhance Contact Center Workforce Management Solutions

Aspect Software, a leading provider of enterprise contact center and workforce optimization software, announces a co-marketing partnership with Intradiem, the leader in real-time workforce automation solutions. The partnership will pair best-of-breed workforce optimization with best of breed real-time automation for enterprise customers operating the world’s largest contact centers. “No other competitive WFM solution offers the breadth of automation as the combination of our two software technologies.” Matt McConnell,…

Messagepoint’s AI-Powered Customer Communications Management Solutions Now Listed on Salesforce AppExchange, the World’s Leading…

Customers Can Now Deliver a Better Customer Experience Through More Personalized, Consistent and Compliant Omni-Channel Communications Messagepoint Inc. announced that its leading Customer Communications Management (CCM) solutions are now available on Salesforce AppExchange. Customers can leverage Messagepoint to optimize both the content and management of their digital and printed communications for customers. Messagepoint is an award-winning cloud-based platform that gives non-technical marketing and customer service…

Mirriad Partners With Tencent, One of the World’s Largest Video Platforms, to Reach Huge Entertainment Audiences with Branded Content…

Mirriad’s Technology Integrates With Tencent to Dynamically Serve Branded Content to Large Audiences Computer vision and AI-powered platform company Mirriad announces a two-year exclusive agreement with Tencent, one of the largest online video platforms in China. The breakthrough partnership will allow advertisers to reach targeted audiences by integrating branded content directly into entertainment programming without interrupting the viewer experience. The key innovation allows only the new programme segments containing…

How to Translate Your Content for a B2B2C Approach

The internet has changed the way entire industries do business and engage with their customer bases. B2B companies are a prime example. Many companies are branching out from doing business exclusively with buyers and distributors, and at least 60% of manufacturers and wholesalers now leverage e-commerce platforms that let them sell directly to consumers, too. Adopting best practices from B2C helps B2B companies remain innovative and competitive. Engaging markets with “B2B2C” experiences online—such as transactional…

M-Files Back Office Solution Brings Enterprise-Grade Information Management to Small and Medium-Sized Businesses Across Global Regions

Intelligent information management for back office operations streamlines processes, improves transparency and lowers costs for SMBs M-Files Corporation, the intelligent information management company, announced that its Back Office solution for small and medium-sized businesses (SMBs) is now available across its global regions. The solution manages all back-office functions for SMBs – such as information access, process automation and document control – while helping them meet compliance requirements. When resources are…

Qualtrics Launches CoreXM, the Most Advanced Enterprise Insight Platform and the Foundation of Experience Management

CoreXM Unlocks Powerful Solutions to Help Experience Management Professionals Analyze Vast Amounts of Experience Data (X-Data), Improve Feedback Quality, and Take Action on Insights in Real-Time Qualtrics, the leader in customer experience and creator of the experience management category, launched CoreXM, the industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Research Core™ while adding groundbreaking…

SDL Tridion DX Provides a Single Solution for Brands to Create, Manage, Translate and Deliver Content to Customers, Partners and Employees

Combines the Best of SDL’s Web Content Management, Structured Authoring and Enterprise Search in One Intelligent Content Platform SDL, a global leader in content creation, translation and delivery, announces the latest release of its SDL Tridion DX platform. The digital experience solution addresses the problem of enterprise information being scattered across organizational and technology silos, resulting in poorly managed content, subpar customer experiences (CX), compliance risks and liabilities. “As a partner of SDL,…

Nimble Gives Global Partners Instant Access to Market-ready Content with Qorus Content Hub

Nimble Has Deployed Qorus Content Hub to Help Thousands of Global Partners Get to Market Fast and Close More Deals Nimble - the Simple, Smart CRM for Office 365 - is a partner-focused company that offers its partners the opportunity to deliver the next generation of CRM, social sales, marketing, and relationship management software. The cornerstone of Nimble’s go-to-market strategy is its Solution Provider Program, through which it equips its partners to build foundational expertise and grow their Nimble practices. As…

Contentstack Announces $31.5 Million in Series A Funding to Deliver Personalized, Omnichannel Digital Experiences

Led by Insight Partners, the funding will be used to extend Contentstack's position from core content infrastructure to a digital experience platform, accelerating digital transformation for companies of all sizes Contentstack, the headless CMS pioneer and enterprise Digital Experience Platform, announced $31.5 million in Series A funding led by Insight Partners with participation from existing backers Illuminate Ventures and GingerBread Capital. Teddie Wardi, Managing Director at Insight, will join Contentstack's Board of…

ABBYY Pumps FlexiCapture with Machine Learning Technology to Process Enterprise Content at Industry Leading Rates

Comprehensive Content Intelligence Platform Boasts Significant Accuracy Improvements ABBYY, a global leader in Digital IQ, announced FlexiCapture 12 has enhanced machine learning (ML) technology to further improve the accuracy and speed of processing enterprise content. The modern intelligent document processing (IDP) platform delivers a unified platform whether deployed on premise, in the cloud or called by developers using SDK or RESTful APIs. FlexiCapture meets the needs of organizations struggling to capture and…

Evergage Named an EContent 100 Award Winner for Fourth Year in a Row

Evergage's Personalization and Customer Data Platform (CDP) Honored Among the Technologies 'That Matter Most' in the Digital Content Industry Evergage, The 1-to-1 Platform company, announced it has been named a winner in the EContent 100 for the fourth year in a row. The annual awards program – honoring the 100 companies that matter most in the digital content industry – is hosted by EContent magazine, a leading authority on the businesses of digital publishing, media and marketing. For the first year in the award…

Whistle Acquires Mobile-First Content Studio Vertical Networks

The Deal Marks Whistle's Second Acquisition of the Year and Further Accelerates the Company's Inorganic and Organic Growth Strategy Positioning the Combined Business to Double Its Year-Over-Year Revenue Whistle, an entertainment and sports media company known for creating inspiring and engaging programming for young audiences, acquired Santa Monica-based Vertical Networks, a mobile-first content studio founded by Elisabeth Murdoch and backed by Snap. The deal greatly expands Whistle's investment in creating lifestyle…

Hexaware Partners With Ephesoft to Begin a New Era of Cloud-based Intelligent Content Capture

Hexaware Technologies Ltd, the fastest growing automation-led, next-generation provider of IT, BPO and consulting services, announced that it has partnered with Ephesoft, a pioneer in enterprise content capture and data discovery solutions. The partnership will help deliver business process transformation to leading organizations. Hexaware's Intelligent Automation solutions are transforming enterprises across the world by leveraging new-age technologies like Robotic Process Automation (RPA), Artificial Intelligence and…

Yext and Trustpilot Streamline Review Management with New Integration

Businesses Can Now Manage Trustpilot Reviews of Specific Locations Directly in the Yext Platform. Yext, Inc., the platform for Brand Verified Answers in search, announced a new global integration with Trustpilot, a leading independent platform for companies to build trust with consumers, that enables Yext customers with Trustpilot accounts to manage location-based reviews directly in the Yext platform. Businesses can now log in to the Yext platform to monitor and respond to their Trustpilot reviews in real time, in the…

Marquee TV Selects ViewLift to Power New OTT Content Platform

ViewLift, a leader in end-to-end platform services for web, mobile and OTT, announced their alliance with Marquee TV, and the re-launch of Marquee TV's streaming TV service for arts and culture, available on web, Roku, AppleTV, Amazon Fire, Android TV and mobile devices. While evaluating next generation partners, Marquee TV sought a solution to provide a state-of-the-art service to their subscribers and grant more control over all facets of the business; including content, user experience, branding, analytics and…